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To what extent are national ministers constrained by bure...
The chairman of the Dáil Public Accounts Committee, John McGuinness stated in a recent newspaper said that, "actually protected by status,...
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Corporate and business strategy of PSA Peugeot-Citroen
PSA Peugeot-Citroën Company is a French car manufacturer, property of Peugeot family. In 2010, the company was the leader car manufacturer in...
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How has marketing been influenced with the adoption of so...
The advent of the internet has completely modified our lifestyle. Through social media, we spend more time in front of the screen looking for...
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Analysis of the competitive environment
Since its creation in 1999, EuropaCorp won more recognition in the French market than in the international. The company was created by...
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Case study: Sustainability at Millipore
The sustainability initiative that Millipore wanted to implement is based on sustainable development, i.e. "development that meets the needs of...
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Changes to ISO 9000 in the 2008 revision
Organizations need to respect standards in order to "do the right job", i.e. manufacturing their products or services in a way that customers...
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Facebook, just a social network or a real business? The c...
Facebook is a social networking Web site created by Mark Zuckerberg and designed to bring people close. Since September 2010, it has brought...
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Integrated marketing communications plan- Levi's Curve ID
This report aims at analyzing the advertising campaign of Levi's new product, the Levi's Curve ID. By using RABOSTIC method this will help us...
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Ikea, brand audit
The scopes of this report are the following: we want to understand more about IKEA's strategies in the furniture retail market. When it comes...
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What is Wildavsky's position on safety according to his b...
Is taking risks always a harmful decision? Aaron Wildavsky, in his book Searching for Safety, clearly answers negatively. This response is ...
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Book review: Integrating Islam, political and religious c...
The book is divided in three parts : the first one raises the question of how it is to be Muslim in France. The second part comes to the history...
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Book review: (UN) Civil War of Words, Media and Politics ...
Before reading the introduction to this book, I was expecting to have a technical account of the working of the Arab media relative to important...
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Мarijuana legalization- Source of value creation an...
Marijuana legalization may seem as a very unconventional theme for economic research. It really is, but the current economic crisis demands...
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Market research: coffee market
Coffee is a product in the market generic hot drink. Roasted coffee is the first and largest segment of the market generic hot drinks with more...
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States' interests in the European Union
Today's second theme deals with the states' interests in the EU and their representation. During the last 50 years, the process of European...
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