A look at the marketing mix for the proposed plan of building a hotel

Business & market   |   Marketing   |   Term papers   |   08/25/2009   |   .doc   |   5 pages
Document abstract : « fixture; Miscellaneous. Evaluation of a proposed investment: Profitability; and then there is the marketing mix which basically This document is a look at just the ...»

Synopsis abstract : «Introduction. Location and place. Product. Price. Promotional activity. Marketing tips for the hotel. Introduction to finance. Determining the financial viability. Financial feasibility. Objective. Introduction to the financial aspects. Scope of...»

A study on the Indian leisure industry and its importance in the business world

Business & market   |   Business strategy   |   Term papers   |   05/05/2009   |   .doc   |   23 pages
Document abstract : « are an important part of the marketing mix for services Since the triangle marketing philosophy of services entails if viewed from a distance look exactly like ...»

Synopsis abstract : «Introduction. Leisure services: Types of providers. Public sector. Commercial providers. Voluntary provision in the non-public sector. National Agencies. Understanding the leisure services consumer. Age and family life cycle stage. Gender. Education...»

Identifying a customer: Bharti Broadband Networks Limited

Business & market   |   Marketing   |   Indian project   |   05/27/2009   |   .doc   |   38 pages
Document abstract : « each value-creating activity and to look for ways communication budget Decide on the communication mix Measure the More of today s marketing is moving from the ...»

Synopsis abstract : «Introduction. All about broadband. Company profile. About Bharti. Focus. Why is Bharti a specialist. Product information: Broadband interactive terminal. Features . Research methodology. Primary data. Secondary data. Internet Page accelerator (IPA)...»

Study of rural marketing in the present scenario in India

Business & market   |   Marketing   |   Market study   |   05/08/2009   |   .doc   |   53 pages
Document abstract : « companies are using the outdoors in the rural communication mix. of market I had the privilege to look after in the rough and tumble of Indian marketing is made ...»

Synopsis abstract : «Objective. Introduction. Characteristics of rural markets. Difference between rural customer & urban customer. The rural market environment. The rural consumer. The rural demand. Other aspects of the rural market environment. The future of rural...»

Conceptual framework of CRM in hotels

Business & market   |   Management   |   Term papers   |   04/08/2009   |   .doc   |   19 pages
Document abstract : « is sustained on a balanced mix of tangibles and of ethnic touch with a contemporary look, pertinent pictures is a comprehensive sales and marketing approach to ...»

Synopsis abstract : «Abstract. Origin of customer related management (CRM). A framework on the customer relationship management. Status of customer relationship management in India. The five strategies for practicing relationship marketing. Organising Customer...»

Evolution of mobile commerce

Business & market   |   Business strategy   |   Research papers   |   04/28/2009   |   .doc   |   50 pages
Document abstract : « Home-printed tickets can look slightly different than theater e-mail a viral carrier of its marketing message Mobile commerce makes us free to mix business with ...»

Synopsis abstract : «Introduction. M-commerce (mobile commerce) . Content delivery over wireless devices . Evolution of Mobile Commerce . Mobile commerce opportunities . The emerging mobile lifestyle. Moving to mobile . Beyond E-commerce. A generic model for mobile...»

Business analysis of Air Deccan (Now Kingfisher Red)

Business & market   |   Business strategy   |   Research papers   |   05/26/2009   |   .doc   |   45 pages
Document abstract : « The service mix includes both presale service(facilitating It is the comfort the passenger look for when of the in flight department of marketing department as ...»

Synopsis abstract : «Introduction. Iindustries classified with service sector . Nationalization of airlines . Open-Sky Policy . Airport . Infrastructure . Classification. Early history. Top management. Product/service profile. Pre-flight service. In-flight...»

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