A look at the marketing mix for the proposed plan of building a hotel
Synopsis abstract : «Introduction. Location and place. Product. Price. Promotional activity. Marketing tips for the hotel. Introduction to finance. Determining the financial viability. Financial feasibility. Objective. Introduction to the financial aspects. Scope of...»
A study on the Indian leisure industry and its importance in the business world
Synopsis abstract : «Introduction. Leisure services: Types of providers. Public sector. Commercial providers. Voluntary provision in the non-public sector. National Agencies. Understanding the leisure services consumer. Age and family life cycle stage. Gender. Education...»
Identifying a customer: Bharti Broadband Networks Limited
Synopsis abstract : «Introduction. All about broadband. Company profile. About Bharti. Focus. Why is Bharti a specialist. Product information: Broadband interactive terminal. Features . Research methodology. Primary data. Secondary data. Internet Page accelerator (IPA)...»
Study of rural marketing in the present scenario in India
Synopsis abstract : «Objective. Introduction. Characteristics of rural markets. Difference between rural customer & urban customer. The rural market environment. The rural consumer. The rural demand. Other aspects of the rural market environment. The future of rural...»
Conceptual framework of CRM in hotels
Synopsis abstract : «Abstract. Origin of customer related management (CRM). A framework on the customer relationship management. Status of customer relationship management in India. The five strategies for practicing relationship marketing. Organising Customer...»
Evolution of mobile commerce
Synopsis abstract : «Introduction. M-commerce (mobile commerce) . Content delivery over wireless devices . Evolution of Mobile Commerce . Mobile commerce opportunities . The emerging mobile lifestyle. Moving to mobile . Beyond E-commerce. A generic model for mobile...»
Business analysis of Air Deccan (Now Kingfisher Red)
Synopsis abstract : «Introduction. Iindustries classified with service sector . Nationalization of airlines . Open-Sky Policy . Airport . Infrastructure . Classification. Early history. Top management. Product/service profile. Pre-flight service. In-flight...»
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