A presentation on sales management
Synopsis abstract : «Introduction. A study of sales management. Evolution of sales department. Objectives of sales management. Functions of sales management. Important terms of sales management. Factors that influence sales forecast. Sales forecasting methods. The sales...»
A presentation on marketing management
Synopsis abstract : «Introduction. Key factors of marketing environment. Economic. Competitive. Technological. Socio-cultural. Politico-legal. Demographic. Natural. Market oriented strategic planning. The BCG matrix. Factors influencing consumers' behavior. Analysing...»
Financial analysis and management of international groups: Schneider vs Square D
Synopsis abstract : «Presentation of the case. Outlook of the industry. The Schneider Group. Square D. Positioning on the global markets. From a joint-venture to a 'friendly cash merger transaction'. Questions about the case study. Assumptions made by Lazard Freres for...»
Service operations management
Synopsis abstract : «Description of the service operation and its service concept.. Methodology.. Critical evaluation relating to the capacity management of the operation.. An apparent efficient capacity management.. Chasing the out-of-stock.. Ishikawa diagram: Cause...»
The Customer Relationship Management method in the company "Propriétés Privées"
Synopsis abstract : «Introduction. Presentation of the company. Mission statement. What is Propriétés Privées?. SWOT analysis. The customer relationship management. The CRM in Propriétés Privées. Conclusion....»
Management of a terroir company: The example of the Burgundian cheese producer Berthaut
Synopsis abstract : «Introduction.. The external environment of the Fromagerie Berthaut.. The PESTEL analysis.. Internationalization drivers and their influence on the company's activity.. The offer on the Epoisses market: Porter's five forces.. The internal environment...»
The motivation of sales personnel
Synopsis abstract : «Introduction.. Theories of motivation in a company.. Maslow's, Herzberg's, Murray's, Alderfer's, Ronen's and other theories.. Means.. Financial.. Evolution.. Personal development, promotion and training.. Judgment of competences.. Evaluation of...»
Easy Jet, Strategic management project
Synopsis abstract : «Introduction.. External environment: Industry analysis.. Internal environment analysis.. Main Strategic recommendations.. The first strategy: A concept that works.. Diversification strategy for the future.. Developing other ...»
Strategic management: Mercator Dolenjska
Synopsis abstract : «Introduction.. An ambitious project.. The motivations and objectives of the Lisbon strategy.. A changing economic context.. A half-hearted assessment.. Progress have been accomplished.. Deficit of implementation.. Perspectives.. The mid-term review:...»
L'Oreal crisis scenario (2006)
Synopsis abstract : «Company presentation.. The type of organization, industry, and activities.. The companies mission statement.. The financial situation.. Identification of company stakeholders.. Issus analysis.. Issues for the beauty industry.. Risks Assessment for...»
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