A study on customer relationship management

Business & market   |   Business strategy   |   Research papers   |   04/02/2009   |   .doc   |   58 pages
Document abstract : « Westpac's strategy for CRM success. Conclusion; Bibliography. A study of Customer Relationship Management across industries in India Chapter # 1. Introduction to ...»

Synopsis abstract : «Introduction to CRM. Evolution of CRM. The beginning. Advances in the 1990's . Improving customer service. Improving customer relationships. Technical functionality. CRM planning. CRM planning: Keys for project success. Identify the problem and the...»

Customer Relationship Management and the call centers

Business & market   |   Management   |   Research papers   |   04/02/2009   |   .doc   |   60 pages
Document abstract : « delivering customer service. Case study: Customer Relationship Management; IT&T; Zenta Technologies; 24/7 Customer. IBM Daksh: History; Vision ...»

Synopsis abstract : «Conceptual framework for CRM. What is customer relationship managementthe next generation of bpo solutions. CRM success factors. The emergency of CRM practice. CRM formation process. CRM purpose. CRM programs. Continuity marketing...»

Basic concepts of CRM

Business & market   |   Management   |   Term papers   |   05/28/2009   |   .doc   |   23 pages
Document abstract : « OBJECTIVES OF STUDY--- To study the concept of Customer Relationship Management in present context. To study the concept of Customer ...»

Synopsis abstract : «What is customer relationship management?. Origin of CRM: history. The value of CRM . Aspects of CRM. Operational CRM. Collaborative CRM. Analytical CRM. Technology considerations. Key functionalities. Marketing. Sales. Service. Privacy and data...»

The Customer Relationship Management method in the company "Propriétés Privées"

Business & market   |   Management   |   Term papers   |   05/07/2009   |   .doc   |   5 pages
Document abstract : « In this assignment, we are going to see what Propriétés Privées is, in the second part, we will study the concept of customer relationship management and we ...»

Synopsis abstract : «Introduction. Presentation of the company. Mission statement. What is Propriétés Privées?. SWOT analysis. The customer relationship management. The CRM in Propriétés Privées. Conclusion....»

Customer relationship management in banks

Business & market   |   Management   |   Term papers   |   04/13/2009   |   .doc   |   25 pages
Document abstract : «Introduction to customer relationship management (CRM): The evolution of Customer retention and CRM strategy in banks; Benefits of relation marketing; Case study ...»

Synopsis abstract : «Introduction to customer relationship management (CRM). The evolution of CRM. Concept of CRM. Role of CRM in banks. CRM's objectives in banking sector. CRM tools for banking. Analysis of the current banking scenario. Customer retention and CRM...»

Are customer's management softwares and quality customer service key elements to gain customer's satisfaction and build loyalty?

Business & market   |   Management   |   Term papers   |   05/13/2009   |   .doc   |   24 pages
Document abstract : « loyalty: customer s management software with the example of the Customer Relationship Management (CRM) and quality customer service. This study explores a wide ...»

Synopsis abstract : «Abstract. Introduction. Aim and objectives of the report. Outline of the paper. Literature review. Introduction. Example of the Customer Relationship Management software (CRM). Quality customer service. Customer's satisfaction. Customer...»

Customer's perception towards the service quality of Hyundai

Business & market   |   Business strategy   |   Indian project   |   03/20/2009   |   .doc   |   34 pages
Document abstract : « OBJECTIVE OF THE STUDY A detailed & systematic study on the customer relationship management with the sales process, product & after sales service for Hyundai ...»

Synopsis abstract : «Introduction. Objectives of the study. Data collection methods. Analysis of the findings. Satisfaction parameters. Hypothesis. Suggestions and implications. Limitations of the study. Annexure. Questionnaire. Recruitment...»

Sales-side process automation to improve integration: An exploratory research

Business & market   |   Business strategy   |   Theses   |   05/08/2009   |   .doc   |   51 pages
Document abstract : « Objective of the study; Conceptual framework and literture survey; What An overview of customer relationship management (CRM); An overview of partner relationship ...»

Synopsis abstract : «Introduction. A overview of Information Communication Technologies. Rationale of the study. Objective of the study. Conceptual framework and literture survey. What is sales force automation?. Technology behind it. The definition of knowledge...»

The concept of loyalty and identifying the relationship between customer satisfaction and customer loyalty (Tesco)

Business & market   |   Business strategy   |   Theses   |   04/02/2009   |   .doc   |   75 pages
Document abstract : « a Tesco Plc Case Study. The Purpose of this research is to gain fresh insights into the concept of 'loyalty' and 'customer relationship management' and the ...»

Synopsis abstract : «Introduction. Overview and background of the study. Aims and objectives of the study. Scope of the study. Rationale of the study. Methodology of the study. Categorization of the customer loyalty concept. A frame on loyalty. Critical evaluation. The...»

The future for the French customer loyalty programs

Business & market   |   Business strategy   |   Term papers   |   05/16/2009   |   .doc   |   15 pages
Document abstract : « data that act as a basis for the proposed study » (Cooper and Concepts of Customer Relationship management ?CRM is an effective way to maintain customer data ...»

Synopsis abstract : «Introduction. The problem statement . The preliminary literature review. Concepts of customer relationship management . Definition of the customer loyalty . Best loyalty programs. The necessity of customer retention. Benefits and profitability of...»

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