Customer's perception towards the service quality of Hyundai

Business & market   |   Business strategy   |   Indian project   |   03/20/2009   |   .doc   |   34 pages
Document abstract : « OBJECTIVE OF THE STUDY A detailed & systematic study on the customer relationship management with the sales process, product & after sales service for Hyundai ...»

Synopsis abstract : «Introduction. Objectives of the study. Data collection methods. Analysis of the findings. Satisfaction parameters. Hypothesis. Suggestions and implications. Limitations of the study. Annexure. Questionnaire. Recruitment...»

Sales-side process automation to improve integration: An exploratory research

Business & market   |   Business strategy   |   Theses   |   05/08/2009   |   .doc   |   51 pages
Document abstract : « Objective of the study; Conceptual framework and literture survey; What An overview of customer relationship management (CRM); An overview of partner relationship ...»

Synopsis abstract : «Introduction. A overview of Information Communication Technologies. Rationale of the study. Objective of the study. Conceptual framework and literture survey. What is sales force automation?. Technology behind it. The definition of knowledge...»

The concept of loyalty and identifying the relationship between customer satisfaction and customer loyalty (Tesco)

Business & market   |   Business strategy   |   Theses   |   04/02/2009   |   .doc   |   75 pages
Document abstract : « a Tesco Plc Case Study. The Purpose of this research is to gain fresh insights into the concept of 'loyalty' and 'customer relationship management' and the ...»

Synopsis abstract : «Introduction. Overview and background of the study. Aims and objectives of the study. Scope of the study. Rationale of the study. Methodology of the study. Categorization of the customer loyalty concept. A frame on loyalty. Critical evaluation. The...»

The customer is the king: Relationship marketing

Business & market   |   Marketing   |   Theses   |   06/21/2009   |   .doc   |   55 pages
Document abstract : « three main things: 1) Building dynamic relationship with the CRM the key element to building customer loyalty to Objective of the Research To study the impact ...»

Synopsis abstract : «An introduction to relationship marketing. Retailing- An overview. Key trends in retail industry. CRM and the retail industry. CRM in retail â€" Loyalty programs. Different levels of relationship. Tools to develop strong customer...»

A study on event management

Business & market   |   Marketing   |   Term papers   |   03/19/2009   |   .doc   |   23 pages
Document abstract : « PROFILE OF THE RESPONDENTS Respondents of the study include Event This can be achieved only through maintaining a constant relationship with the customer. ...»

Synopsis abstract : «Introduction. Opportunities in event management. Threats in event management. Role of advertising agencies in event management. Factors affecting the choice of event management firms and advertising agencies. Process of organizing an entertainment...»

Study and analysis of the impact of implementing ERP solutions on large industries

Business & market   |   Management   |   Term papers   |   03/05/2009   |   .doc   |   38 pages
Document abstract : « Accordingly, this study examines success factors of ERP manufacturing scheduling and production, sales support, customer relationship management, financial and ...»

Synopsis abstract : «Abstract. Introduction. Evolution of ERP. About ERP systems. Model layer of ERP. Case study. Literature review. Definition of ERP. Features of ERP systems. Modules. Functions of ERP. Impact of implementation. Benefits and limitations. ERP...»

Case study: Amazon.com

Business & market   |   Business strategy   |   Case study   |   01/20/2009   |   .doc   |   14 pages
Document abstract : « According to a study at MIT, 3 of 8 online books of technology and most particularly interface of website, customer relationship management, understanding of ...»

Synopsis abstract : «Introduction.. Amazon.com business model.. How did Amazon become No 1 in internet distribution?. Revolution of supply and logistic.. Supply chain management.. Extending the range.. Customization.. Amazon: a brand image.. International...»

Looking at how and where CRM can help an organization

Business & market   |   Business strategy   |   Term papers   |   04/02/2009   |   .doc   |   26 pages
Document abstract : « Customer Relationship management is a comprehensive strategy and process of hidden buying patterns buried in customer databases A 2005 study by the Gartner Group ...»

Synopsis abstract : «Introduction. Understanding and knowing the customers. Five new approaches to customer value. Customer relationship management (CRM). How it works?. CRM's evolution. Key principles of CRM. Benefits for organization. Status of...»

A comparative study of Malaysian Airlines

Business & market   |   Business strategy   |   Research papers   |   05/27/2009   |   .doc   |   39 pages
Document abstract : « It is the methodology used to study consumer behavior in September 1987 demonstrated Malaysian Airline System's commitment to customer relationship management. ...»

Synopsis abstract : «Introduction. Market. Philip Kotler. Importance of marketing. International marketing v/s domestic marketing. Industry profile. History of aeroplane. The Wright brothers aeroplane. Airliners of the1920's. History of the airline in India. Company...»

The importance of CRM in the insurance sector

Business & market   |   Management   |   Term papers   |   05/09/2009   |   .doc   |   4 pages
Document abstract : « management. Objectives in this study are: To analyze the need for making Customer Relationship Management in Standard Chartered Bank. To ...»

Synopsis abstract : «Introduction. CRM in the insurance sector. Steps in the CRM process. Identifying the most potential customer. Understanding the needs and buying patterns of customers. Interacting with them so as to meet their expectations. The purpose of...»

Change Currency