Customer's perception towards the service quality of Hyundai
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Sales-side process automation to improve integration: An exploratory research
Synopsis abstract : «Introduction. A overview of Information Communication Technologies. Rationale of the study. Objective of the study. Conceptual framework and literture survey. What is sales force automation?. Technology behind it. The definition of knowledge...»
The concept of loyalty and identifying the relationship between customer satisfaction and customer loyalty (Tesco)
Synopsis abstract : «Introduction. Overview and background of the study. Aims and objectives of the study. Scope of the study. Rationale of the study. Methodology of the study. Categorization of the customer loyalty concept. A frame on loyalty. Critical evaluation. The...»
The customer is the king: Relationship marketing
Synopsis abstract : «An introduction to relationship marketing. Retailing- An overview. Key trends in retail industry. CRM and the retail industry. CRM in retail â€" Loyalty programs. Different levels of relationship. Tools to develop strong customer...»
A study on event management
Synopsis abstract : «Introduction. Opportunities in event management. Threats in event management. Role of advertising agencies in event management. Factors affecting the choice of event management firms and advertising agencies. Process of organizing an entertainment...»
Study and analysis of the impact of implementing ERP solutions on large industries
Synopsis abstract : «Abstract. Introduction. Evolution of ERP. About ERP systems. Model layer of ERP. Case study. Literature review. Definition of ERP. Features of ERP systems. Modules. Functions of ERP. Impact of implementation. Benefits and limitations. ERP...»
Case study: Amazon.com
Synopsis abstract : «Introduction.. Amazon.com business model.. How did Amazon become No 1 in internet distribution?. Revolution of supply and logistic.. Supply chain management.. Extending the range.. Customization.. Amazon: a brand image.. International...»
Looking at how and where CRM can help an organization
Synopsis abstract : «Introduction. Understanding and knowing the customers. Five new approaches to customer value. Customer relationship management (CRM). How it works?. CRM's evolution. Key principles of CRM. Benefits for organization. Status of...»
A comparative study of Malaysian Airlines
Synopsis abstract : «Introduction. Market. Philip Kotler. Importance of marketing. International marketing v/s domestic marketing. Industry profile. History of aeroplane. The Wright brothers aeroplane. Airliners of the1920's. History of the airline in India. Company...»
The importance of CRM in the insurance sector
Synopsis abstract : «Introduction. CRM in the insurance sector. Steps in the CRM process. Identifying the most potential customer. Understanding the needs and buying patterns of customers. Interacting with them so as to meet their expectations. The purpose of...»
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