A study on internet marketing

Business & market   |   Marketing   |   Term papers   |   08/28/2009   |   .doc   |   8 pages
Document abstract : «A study on internet marketing The Internet is one of the most important media for advertising. It not only complements your other ...»

Synopsis abstract : «Introduction. Banner ads. Skyscraper vertical banner. Super banner. Floating ads. Interstitials. Surround session. Pop under ad. Pop up ad. Sponsorships. Text ads, no frills. Conclusion....»

Internet & direct marketing

Business & market   |   Marketing   |   Market study   |   01/12/2009   |   .doc   |   8 pages
Document abstract : « Eg In the case study example, the main objective is to increase by 3% the number of customers. P22, P56, Principles of internet marketing , Ward Hanson. ...»

Synopsis abstract : «Executive summary.. Principles of direct and database marketing: The new way of doing marketing.. Principles of direct marketing.. The database marketing.. Focusing on Internet marketing.. Benefits of direct marketing.. Limits of direct...»

The principles of direct marketing

Business & market   |   Marketing   |   Term papers   |   05/14/2009   |   .doc   |   8 pages
Document abstract : « Control refers to the management of the marketing. which is addressed (telemarketing, internet because companies DM has four characteristics: Study the market ...»

Synopsis abstract : «Introduction . Literature review, critical analysis and commentary on academic theory. Definition of D.M. Principals of D.M. How to keep customers and have new customers. Four characteristics of D.M . Critics of D.M. Appreciating the importance of...»

How Google's hands-off marketing approach resulted in their rise to excellence

Business & market   |   Marketing   |   Case study   |   06/03/2009   |   .doc   |   4 pages
Document abstract : « Google's conquest of the internet is far from finished.Continued expansion efforts into Adweek Magazines' Technology Marketing, 22(7), 17 FORM 10-K. case study ...»

Synopsis abstract : «Introduction. Advertising budget . Creating a superior product. Maintaining the integrity of Google. Creating leverage. Growth through innovation. Conclusion. Bibliography....»

International marketing case study: The mineral water MOUZAïA

Business & market   |   Marketing   |   Case study   |   01/15/2009   |   .doc   |   19 pages
Document abstract : «International Marketing Case study: the mineral water MOUZAïA Table of content based it on documents coming from the Internet, on the marketing book of ...»

Synopsis abstract : «Introduction.. Situation analysis.. Description of the product and its environment.. Description of the Belgian market.. Development of a strategy.. SWOT analysis.. Market/segment.. Tangibles/intangibles analysis.. Differentiation element and...»

Study of rural marketing in the present scenario in India

Business & market   |   Marketing   |   Market study   |   05/08/2009   |   .doc   |   53 pages
Document abstract : « This study using the sap-lap methodology examines the experiences of a number of internet portals from India and other countries engaged in rural marketing or ...»

Synopsis abstract : «Objective. Introduction. Characteristics of rural markets. Difference between rural customer & urban customer. The rural market environment. The rural consumer. The rural demand. Other aspects of the rural market environment. The future of rural...»

A study on the competitive environment in the retail market

Business & market   |   Marketing   |   Research papers   |   05/30/2009   |   .doc   |   39 pages
Document abstract : « retail scene and the challenge posed by the internet. Marketing mix for the retail giants; Growth of retailing industry; Conclusion; Bibliography. A study on the ...»

Synopsis abstract : «Summary. Introduction. The retail marketing evolution. Retail marketing. Meaning and concept of retail marketing. The success of the retail stores. Three main phases in the life of a retailing institution. Trends in retail marketing. Retailing...»

How to use rumours as a marketing tool?

Business & market   |   Marketing   |   Theses   |   01/12/2007   |   .pdf   |   68 pages
Document abstract : « On the Internet, a good example is the considerable development of mouth, is very interesting to study and the These new trends in marketing make one feel that ...»

Synopsis abstract : «Introduction. Rumours as a new marketing tool. Using a rumor as a marketing tool?. Transmission and belief of positive rumours. Internet: a fantastic media to convey rumours. New types of marketing campaigns. A content analysis of positive rumours...»

Amazon.com: Case study

Business & market   |   Business strategy   |   Term papers   |   05/30/2009   |   .doc   |   5 pages
Document abstract : « com: Case study Amazon.com: Case Study Mission Statement Concepts Apply in the E-Marketing Context?. of Discriminatory Housing Advertisements on the Internet. ...»

Synopsis abstract : «Introduction. Mission statement & company social responsibility. Company stakeholders. Analysis of remote external environment. SWOT analysis of Amazon.com. Short-term strategic recommendations. Conclusi...»

A study on jeans: A C Nielsen USA

Business & market   |   Business strategy   |   Research papers   |   04/06/2009   |   .doc   |   51 pages
Document abstract : « Chapter 8: Appendix; Bibliography. A study on jeans the entertainment, media and marketing, retail, travel generated media (CGM), including Internet blogs, public ...»

Synopsis abstract : «Chapter 1. Introduction. Organisational structure. The Nielsen code. Chapter 2. Nielsen core services. Chapter 3. Major businesses. What AC Nielsen does . Chapter 4. Products & services . Chapter 5. Competitors. Chapter 6. Internship...»

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