A study on the balanced scorecard as an effective performance management system
Synopsis abstract : «Introduction: What is Balanced Scorecard?. History. Methodology. Kaplan & Norton's model. 2nd Generation model. 3rd Generation model. 4th Generation model. Uses of the balanced scorecard. How to implement. Criticisms. Critical factors for...»
Working of the front office department in the hotel industry
Synopsis abstract : «Introduction. Origin and evolution of hotel industry in the world. Origin and evolution of hotel industry in India. Meaning of hotel. Importance of hotel industry. Classification and grading of hotels. Organizational structure of a...»
Information technology and strategic management
Synopsis abstract : «Introduction. Strategic management. Information technology and corporate strategy. Integrating IT and strategy. Capitalizing on Information Technology. Computers. The rise of the mainframe. Powerful supercomputers. Minis: The beginning of the...»
The importance of soft skills in the service sector: An analysis
Synopsis abstract : «Introduction. Importance of soft skills. Discipline and perseverance. Reading skills. Negative thinking. Communication and interpersonal skills. Presentation skills. Voice . Body language . Active listening . Time management and effort...»
Conceptual framework of CRM in hotels
Synopsis abstract : «Abstract. Origin of customer related management (CRM). A framework on the customer relationship management. Status of customer relationship management in India. The five strategies for practicing relationship marketing. Organising Customer...»
The importance of CRM in the insurance sector
Synopsis abstract : «Introduction. CRM in the insurance sector. Steps in the CRM process. Identifying the most potential customer. Understanding the needs and buying patterns of customers. Interacting with them so as to meet their expectations. The purpose of...»
Financial markets in Emerging Economies: Comparison with developed economies
Synopsis abstract : «Abstract.. Banking industry.. Capital market.. Commodity market.. Financial regulation.. Capital market.. Capital market.. Indian capital market.. Indian debt market.. Chinese capital market.. Problems.. Conclusion.. Banking sector.. Indian banking...»
Evolution of mobile commerce
Synopsis abstract : «Introduction. M-commerce (mobile commerce) . Content delivery over wireless devices . Evolution of Mobile Commerce . Mobile commerce opportunities . The emerging mobile lifestyle. Moving to mobile . Beyond E-commerce. A generic model for mobile...»
Strategy trend analysis in Indian IT industry
Synopsis abstract : «Introduction. Strategy. Operating environment. Remote environment. Policies and infrastructure. Central excise. Export-import Policy. Key areas in growth of IT industry. Growth enablers. Key success factors . Framework for strategic analysis. Trends...»
The features of management processes and structures in terms of Fordism and Taylorism: Why did these models come under pressure during the late 20th Century? Has there been a definitive break from them?
Synopsis abstract : «Introduction. The features of management processes and structures in terms of Fordism and Taylorism. Analysis of reasons for which the models came under pressure during the late 20th century. Definitive break from Fordism and Taylorism . Analyzing...»
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