A brief look at the company Loreal and some of it strategies
Summary :
Table of Contents
- Introduction
- The global reach Of L'Oreal
- The business
- The product categories
- Consumer products
- Professional products
- Luxury products
- Active cosmetics
- Corporate strategies
- The strategist
- Initial strategy
- Mergers and acquisitions
- Cross-fertilization
- New geographic areas
- Research and development
- Entering new business
- Exploring new opportunities
- Corporate social responsibility
- Achievements
- A complete global changeover
- L'Oreal's journey in India
- Conclusion
Abstract
Eugene Schueller a young French chemist developed an innovative hair color formula, Aureole. He manufactured his own products and sold them to Parisian hairdressers. The company was registered in 1909. The guiding principle from the beginning was research and innovation in the interest of beauty. By, 1950 had acquired 100 products and today they are 2000 product strong. From the beginning Eugene was ambitious about his company and by 1912 the brands were found in Holland, Austria and Italy. In a few years the company was distributed US, South America, Russia and Far East. Today, L'Oréal is present worldwide through its subsidiaries and agents. L'oreal started out in hair color business but soon branched out into other cleansing/beauty products. L'oreal's century long history is marked with successes. Today the 500 brands of L'Oréal provide diverse products from hair color, permanents, styling aids, body and skin care, cleansers and fragrances.
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