A brief look at the market feasibility of an intended hotel

Type :

Term papers

Pages :

5 pages

Format :

.doc

Published date :

08/25/2009

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Summary :

 
 

Table of Contents A brief look at the market feasibility of an intended hotel Table of Contents

 
  1. Introduction
  2. Classification of tourists
  3. Tourism industry
  4. Promotional stratergy
  5. The 4 P's
    1. Product
    2. Price
    3. Place
    4. Promotion
  6. General features
  7. Facilities
  8. Services
  9. Assessment of working capital
  10. Project financing
  11. Means of financing
  12. Profitability statement
  13. Cash flow and debt servicing

Abstract

As per the definition of MANZINKER and KRAFT of Beam University, tourism is the sum of the phenomenon and relationship rising from the travel and stay of a non-resident so far as they do not lead to permanent residence and are not connected to any earning activity. Tourism today is one of the world's fastest growing industries. The significant feature of the tourism industry is that it employees a large number of women educated, uneducated, skilled or unskilled.

Tourism has occupied a strategic position due to its contribution to economic growth and the need for development and maintenance of the tourism infrastructure. A responsive private sector is poised for a leap forward down the information upper highway because electronic traffic will surge through when frequent travelers clicking on their lap top computers would access airline, hotel, car rentals etc. The regional development of tourism is growing in importance along with the planted development of other economic resources and environmental protection.

An increasing amount of investment and promotional expenditure is denoted to extend the tourist season. As tourism is the major earner of local as well as foreign currency Tourism authority of any country gives much publicity to places of general as well as specific tourist interest.

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About the author :

pencil image Shaharu B.  
Level :General public Study : Business strategy School/University : Bangalore

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