A brief look at the market feasibility of an intended hotel
Summary :
Table of Contents
- Introduction
- Classification of tourists
- Tourism industry
- Promotional stratergy
- The 4 P's
- Product
- Price
- Place
- Promotion
- General features
- Facilities
- Services
- Assessment of working capital
- Project financing
- Means of financing
- Profitability statement
- Cash flow and debt servicing
Abstract
As per the definition of MANZINKER and KRAFT of Beam University, tourism is the sum of the phenomenon and relationship rising from the travel and stay of a non-resident so far as they do not lead to permanent residence and are not connected to any earning activity. Tourism today is one of the world's fastest growing industries. The significant feature of the tourism industry is that it employees a large number of women educated, uneducated, skilled or unskilled.
Tourism has occupied a strategic position due to its contribution to economic growth and the need for development and maintenance of the tourism infrastructure. A responsive private sector is poised for a leap forward down the information upper highway because electronic traffic will surge through when frequent travelers clicking on their lap top computers would access airline, hotel, car rentals etc. The regional development of tourism is growing in importance along with the planted development of other economic resources and environmental protection.
An increasing amount of investment and promotional expenditure is denoted to extend the tourist season. As tourism is the major earner of local as well as foreign currency Tourism authority of any country gives much publicity to places of general as well as specific tourist interest.
Tourism has occupied a strategic position due to its contribution to economic growth and the need for development and maintenance of the tourism infrastructure. A responsive private sector is poised for a leap forward down the information upper highway because electronic traffic will surge through when frequent travelers clicking on their lap top computers would access airline, hotel, car rentals etc. The regional development of tourism is growing in importance along with the planted development of other economic resources and environmental protection.
An increasing amount of investment and promotional expenditure is denoted to extend the tourist season. As tourism is the major earner of local as well as foreign currency Tourism authority of any country gives much publicity to places of general as well as specific tourist interest.
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