A business plan outlining an idea for the creation and running of a catering firm

Type :

Term papers

Pages :

9 pages

Format :

.doc

Published date :

04/08/2009

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Summary :

 
 

Table of Contents A business plan outlining an idea for the creation and running of a catering firm Table of Contents

 
  1. Introduction
  2. Strategies for running a catering firm
    1. Market research
  3. The purpose of starting up a catering company
    1. Legal issues
    2. The target market
  4. Situation analysis
  5. Key factors analysis
  6. Key force analysis
  7. The business plan
    1. Objectives
    2. The target market
    3. Strategy
    4. Finanace
  8. Conclusion
  9. References

Abstract

This plans main aim is to provide a strategy, which enables the start up and running of a successful catering firm. The value proposition for this project is customers will use this catering firm because all the food used to make meals will be organic offering the customer a healthy way of eating. People will use this service as it has been recognized in the media that eating organic foods is just one way of maintaining a healthy life style. This will give us a competitive advantage against rival catering firms, as many firms do not offer an entire organic range of meals. The advantage for this firm over substitute products is that customers would have to buy from food stores and make the food themselves, this firms aim is to target customers that do not have the time to do this. The target market for the business will be wealthy professionals who do not have time to cook their own food and live in and around Manchester City center.

At this stage the project is in the early stages of development.

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About the author :

pencil image Paul B. Freelance Psychology Writer
Level :General public Study : Psychology School/University : Central Lancashire

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