A comparative study of Malaysian Airlines

Type :

Research papers

Pages :

39 pages

Format :

.doc

Published date :

05/27/2009

Category :

Business & market

Sub category :

Business strategy

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Summary :

Introduction
1. Market
2. Philip Kotler
3. Importance of marketing
4. International marketing v/s domestic marketing
Industry profile
1. History of aeroplane
2. The Wright brothers aeroplane
3. Airliners of the1920's
4. History of the airline in India
Company profile
1. Beginner
2. Global reach
3. Modernization
4. Engineering
5. Moving forward
6. Airport and ground equipment services
7. Booking via the internet
8. Airline awards
Research design
1. Statement of problem
2. Scope of study
3. Objectives of the study
4. Research methodology
5. Tools for data collection
Analysis and interpretation
Summary of findings
Suggestions and recommendations
Bibliography

Abstract

Generally, a Market was the place where buyers and sellers gathered to exchange their goods.

The concept of market is very important in the marketing. Market is an area for potential exchanges. It is the place where goods are bought and sold. It is an area where a force of supply (seller) and demand (buyers) operates.

Exchange is the heart of commerce or marketing. Exchange is possible where there are two or more parties who each have something they desire to exchange for something else. Exchange may take place with or without money. As a medium of exchange, money speeds trading.

Thus the size of the market depends upon the number of people, who shows needs or wants, have resources that interests others, and are willing and able to offer these resources in exchange for what they have. Market has distribution channel such as middlemen, broker and agent.

The dream of fling is as old as mankind itself. However, the concept of aeroplane has only been around for two centuries. Before that time, men and women tried to navigate the navigating the air by imitating the birds. They built machine with flapping wings called ornithopters. On the surface, it seemed like a good plan. After all there are plenty of birds in the air to show that the concept does work.

Malaysia airlines' humble origins began in the golden age of travel. A joint initiative of the Ocean Steamship Company of Liverpool, the Straits Steamship Company of Singapore and Imperial Airways led to a proposal to the government of the Colonial Straits Settlement to run an air service between Penang and Singapore. The result was the incorporation of Malayan Airways Limited (MAL) on October 12, 1937.