A comparative study of services and prices between public and private sector broadband providers
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Abstract
The advent of the Internet has set in motion a fundamental shift in the way business is done these days. The global business is shifting dramatically from a self-centered approach to more and more outward customer oriented approach and Internet is the one basic reason behind this shift. The speed and cost have come down drastically all these years with advent of new technologies.
The Internet is certainly a major phenomenon in India today. Everywhere one looks, the signs of its arrival and adoption are visible. But the affecting part is that if we look at the Internet penetration in a country with the population of over 1 billion is minuscule.
The mass consumer of India has not been contributing much to the penetration of Internet. The reason generally put across by the service providers is that the mass market (that contributes approx. 95% of the India population) of India is not friendly with the internet, but the main cause of the mass consumer being not using the internet is that not much of the application suitable for the mass have been devised. Companies like ITC have conceptualized the ideas like e-chaupals pertinent to the mass users and these have been really successful projects. There are plenty of areas of interest for the mass market that can be building up and made use by the service providers.
The Internet is certainly a major phenomenon in India today. Everywhere one looks, the signs of its arrival and adoption are visible. But the affecting part is that if we look at the Internet penetration in a country with the population of over 1 billion is minuscule.
The mass consumer of India has not been contributing much to the penetration of Internet. The reason generally put across by the service providers is that the mass market (that contributes approx. 95% of the India population) of India is not friendly with the internet, but the main cause of the mass consumer being not using the internet is that not much of the application suitable for the mass have been devised. Companies like ITC have conceptualized the ideas like e-chaupals pertinent to the mass users and these have been really successful projects. There are plenty of areas of interest for the mass market that can be building up and made use by the service providers.
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