A look at the marketing mix for the proposed plan of building a hotel

Type :

Term papers

Pages :

5 pages

Format :

.doc

Published date :

08/25/2009

Category :

Business & market

Sub category :

Marketing

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Summary :

Introduction
Location and place
Product
Price
Promotional activity
Marketing tips for the hotel
Introduction to finance
1. Determining the financial viability
Financial feasibility
1. Objective
2. Introduction to the financial aspects
3. Scope of finance
Finance function
1. Break
2. Pay pack
3. Assets
4. Cash
5. Estimating capital requirement of a new hotel
Term analyzed
1. Fund flow statement
2. Working capital
Break even analysis
1. Land and building
2. Plant and machinery
3. Furniture and fixture
4. Miscellaneous
Evaluation of a proposed investment
1. Profitability
2. Return on investment
3. Cash flow
Conclusion

Abstract

There are a lot of things that needs to be looked into when one proposes to start a hotel. There is the financial aspect where one needs to calculate and decide how much the venture will cost and what the best prices are in order to quote for the services rendered. There is also the decision regarding the size of the intended work force and the remuneration that will be offered to them in lieu of their services and then there is the marketing mix which basically investigates the ways in which people can be made to feel the presence of the hotel. This document is a look at just the marketing mix for a proposed hotel. The proposed hotel should be located in an area such that the traveling time to an airport or to a railway station should be as low as possible. The intended location will need to be within approximately 20 minutes of both.