A presentation on sales management

Type :

Presentation

Slides :

145 slides

Format :

.ppt

Published date :

04/07/2009

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Summary :

 
 

Table of Contents A presentation on sales management Table of Contents

 
  1. Introduction
  2. A study of sales management
  3. Evolution of sales department
  4. Objectives of sales management
  5. Functions of sales management
  6. Important terms of sales management
  7. Factors that influence sales forecast
    1. Sales forecasting methods
  8. The sales force composite method
  9. Personal selling objectives
  10. Sales analysis
  11. Conclusion

Abstract

Modern sales executives are professionals. They plan, build and maintain an effective and efficient organization and design and utilize appropriate control procedure. The professional approach requires careful analysis of market situations, intelligent setting of personnel selling objectives, choice of appropriate sales policies and formulation of personnel selling strategy. sales management means "the planning direction and control of personal selling including recruiting, selecting, equipping, assigning, routing, supervising, paying and motivating as these tasks apply to the personal sales force". sales management, personnel selling and salesmanship are all related. sales management manages the personnel selling effort return, is implemented largely through salesmanship.

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