A report on comparative market analysis and marketing strategy of Samsung electronics

Type :

Market study

Pages :

40 pages

Format :

.doc

Published date :

05/05/2009

Category :

Business & market

Sub category :

Marketing

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Summary :

Introduction
Overview of the consumer durable market
Company profile
Comparative analysis
Objective of the study
Scope and limitation of the study
Research methodology
Analysis of dealers questionnaire
Analysis of sales data
Analysis by the Charles Spearman's rank correlation method
Findings
References
Conclusion

Abstract

All progress is born of inquiry. Doubt is often better than overconfidence, for it leads to inquiry and inquiry leads to investigation" Research inculcates scientific and inductive thinking and it promotes the development of logical habits of thinking and organization.

Research is a common parlance refers to a search of knowledge. The advanced learner's Dictionary of current English lays down the meaning of research as a careful investigation or inquiry especially through search for new facts in any branch of Knowledge.

What is comparative marketing study? In comparative marketing research we take our competitor's products and make comparison through consumer with our own products.
Why comparative marketing study? comparative marketing study/research comprise one of the most important and fascinating task of marketing. It provides information for marketing decision making, any problem that are identified and investigated further by using problem solving techniques with the objective of arriving at solution. The most important innovation in the new approach is to study simultaneously different organizational forms of business interest representation. The aim of the study is to point out the best (in this respect) among the alternatives that are being studied. The final aim perhaps is not only to find the best, but also to improve it or similar objects later on.

The consumer durable market has seen a proliferation of brands and product categories in recent years. Most major international brands from Japan, Korea, US, Europe and China have been launched with varying degrees of success. One of the largest barriers to entry for any brand is the distribution network.