A report on Spykar Lifestyle Private Limited

Type :

Theses

Pages :

34 pages

Format :

.doc

Published date :

03/25/2009

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Summary :

 
 

Table of Contents A report on Spykar Lifestyle Private Limited Table of Contents

 
  1. Introduction
  2. Industry overview
    1. Major players
    2. Top ten companies
  3. Company overview
    1. Company history & development
    2. Pioneers of the company
    3. Milestone of the company
  4. Functional areas of the company
    1. Marketing department
    2. Finance department
    3. Human Resource department
    4. Production department
  5. Market segmentation of the company
  6. Marketing strategy of the company
  7. SWOT analysis
  8. Conclusion
  9. Bibliography

Abstract

Production of denim fabric has doubled over the last five years in Indian sub continent, from 250 million square meters to almost 500 million meters today, and is expected to go up over the next two years. Fabric makers are finding the situation difficult due to increased supply in domestic market and pressure on margin in exports also due to rupee appreciation.

However Rupee appreciation and increased cotton prices has substantially effected the margin. Competition in the global market particularly from Pakistan and India.

India's exports of cotton denim fabrics reached US $95.05 million during the first three quarters of fiscal year 2006-07 (April-December), as against exports of US which amounted to only $91.06 million for the whole of 2005-06.

Thus, India exported denim worth US $280,000 to Jordan for the first time in the last few years.

In the history of fashion that of jeans and denim continues to baffle us. No one truly knows the perfect answer to where jeans came from. As so often fashions emerge together in various parts of the world and are the result of the sudden availability of a new fabric, cloth, dye or technique.

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