A research study on corporate social responsibility (CSR)

The aim of this research proposal is to gather information about the strategies and initiatives taken by ASDA with respect to corporate social responsibility towards workforce, community, environment which can be emulated by other retailers. The purpose of this research is to investigate the extent to which an organization's corporate social responsibility (csr) has an impact on its workforce.

The origin of csr can be traced back to companies which were criticized and found guilty of their antisocial and anti competitive practices. At that point of time, the far sighted business houses and its executives were advised to use their power and influence for social purposes other than profits alone. There has been an increasing concern and public interest in protecting the environment which made the organizations focus on environmental issues. Many companies have become proactive and have pioneered new approaches to effective environmental management, which adds on the competitive advantage.