A study into the retail industry of India and China
Summary :
Table of Contents
- Introduction
- Top ten retailers worldwide
- The pros and cons of retail marketing
- India vs China
- FDI: Foreign Direct Investment
- Similarity between India and China
- Evolvement of franchising in India and the road ahead
- Understanding the meaning of franchising
- Indian scenario
- Sector analysis
- Analysis of the various sub-sectors and opportunities within healthcare
- Technology and retailing
- Sectoral analysis of the retailing
- Indian food retailers
- Retail tourism
- Retail banking
- Drivers of retail business in India
- A brief study on Wal - Mart
- Future of the retail industry
- Conclusion
- Bibliography
Abstract
Retailing is the final step in the distribution of merchandise - the last link in the Supply Chain - connecting the bulk producers of commodities to the final consumers. Retailing covers diverse products such as foot apparels, consumer goods, financial services and leisure.
A retailer, typically, is someone who does not effect any significant change in the product execs breaking the bulk. He/ She is also the final stock point who makes products or services available to the consumer whenever require. Hence, the value proposition a retailer offers to a consumer is easy availabilities of the desired product in the desired sizes at the desired times.
In developed countries, the retail industry has developed into a full-fledged industry where more than three-fourths of the total retail trade is done by the organized sector. Huge retail chains like Wal-Mart, Carr four Group, Sears, K-Mart, McDonalds, etc. have now replaced the individual small stores. Large retail formats, with high quality ambiance and courteous, and well-trained sales staff are regular features of these retailers.
Online retailing has its own benefits and limitations vis-à-vis the traditional retailing. To customers, online retailing offers the advantage of a 24-by-7 shopping window, the comfort of shopping without having to visit any shop, the information availability on a click and sometimes even lower prices on the products/services. For the retailers/manufacturers the key benefits are the breadth of potential target customer base, increased visibility in the marketplace, ease of capturing customer data, micro-targeting along with mass personalization, lower operating costs due to inventory reduction, absence of retail outlet costs and reduced marketing costs. If it all looks like a win-win situation, then the question is why the concept not picked-up in india has? The key reasons behind this are lack of information available on the portal, security concerns during online payment, touch-n-feel being an important deciding factor, lower trust in authenticity of the online products sold and the transaction fulfillment and returns-related issues. Furthermore, the retailer has the disadvantage of not having a mature operational strategy and good technological and physical infrastructure to support its e-tailing vision.
A retailer, typically, is someone who does not effect any significant change in the product execs breaking the bulk. He/ She is also the final stock point who makes products or services available to the consumer whenever require. Hence, the value proposition a retailer offers to a consumer is easy availabilities of the desired product in the desired sizes at the desired times.
In developed countries, the retail industry has developed into a full-fledged industry where more than three-fourths of the total retail trade is done by the organized sector. Huge retail chains like Wal-Mart, Carr four Group, Sears, K-Mart, McDonalds, etc. have now replaced the individual small stores. Large retail formats, with high quality ambiance and courteous, and well-trained sales staff are regular features of these retailers.
Online retailing has its own benefits and limitations vis-à-vis the traditional retailing. To customers, online retailing offers the advantage of a 24-by-7 shopping window, the comfort of shopping without having to visit any shop, the information availability on a click and sometimes even lower prices on the products/services. For the retailers/manufacturers the key benefits are the breadth of potential target customer base, increased visibility in the marketplace, ease of capturing customer data, micro-targeting along with mass personalization, lower operating costs due to inventory reduction, absence of retail outlet costs and reduced marketing costs. If it all looks like a win-win situation, then the question is why the concept not picked-up in india has? The key reasons behind this are lack of information available on the portal, security concerns during online payment, touch-n-feel being an important deciding factor, lower trust in authenticity of the online products sold and the transaction fulfillment and returns-related issues. Furthermore, the retailer has the disadvantage of not having a mature operational strategy and good technological and physical infrastructure to support its e-tailing vision.
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