A study on comparative analysis of customer satisfaction

Type :

Indian project

Pages :

48 pages

Format :

.doc

Published date :

03/05/2009

Category :

Business & market

Sub category :

Marketing

Oboulo.com selection criteria

$ 19.95 Add to cart

Summary :

Introduction.
Objectives of the study.
Industry profile.
Methodology.
1. Primary data.
2. Secondary data.
Need and significance of the study.
Scope of the study.
Limitations of the study.
Theoretical framework.
1. Stages of the buying process.
2. Interest.
3. Evaluation and intention.
4. Output.
5. Purchase.
6. Post purchase.
7. Buyer characteristics.
8. Product characteristics.
9. Nicosia model.
10. Howad Sheth model.
11. Engle Kollat Balckell model.
12. Bettman's information processing model of consumer choice.
Profile of the company.
1. Important milestones of the company.
2. Consumer behavior for Mahindra tractors.
Analysis of the data.
Conclusion.
Bibliography.
Graphs and tables included.

Abstract

Marketing is the business function that identifies customer needs and wants, determine which target market the organization can best serve, designs appropriate products, services and programs to serve these markets, and calls upon every one in the organization to "think and save customers". From a social viewpoint, marketing links a society's material requirements and its economic pattern of response.

Yet many people see marketing as the art of finding eleven ways to dispose of a company's products. They see marketing only as advertising or selling. Organization gain market leadership by understanding customer needs and finding solutions that satisfy these needs through product innovation, product quality and customer service. If these are absent no amount of advertising or selling can compensate for their absence.

As marketing nears the 21st century its role in business practice is clearly critical. Rapid change and intense global competition exists in Indian markets. Deregulation in key industries has led to the need for market drive and strategies. Non Profit Organizations have discovered the importance of marketing in attaining goals. Buyers of consumers and business goods and services increasingly demand products that meet their specific needs. Survival and growth in a turbulent environment are increasingly difficult to achieve without professional marketing practices.