A study on customer expectations on MFD’s towards Xerox India Ltd

Type :

Case study

Pages :

34 pages

Format :

.doc

Published date :

03/18/2009

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Summary :

 
 

Table of Contents A study on customer expectations on MFD’s towards Xerox India Ltd Table of Contents

 
  1. Introduction
  2. Company Profile
    1. History of Xerox
    2. Founders of Xerox
    3. The first product by Xerox
  3. Xerography
    1. A Xerography process
  4. Mission of Xerox
    1. Values of Xerox
  5. Xerox strategy & direction
    1. Diversity of Xerox
  6. Xerox Social responsibility
    1. Xerox Work life
    2. Xerox Environment
    3. Xerox and the Olympics
  7. Xerox in India
    1. Recognition achieved
    2. Organization chart
  8. Product profile
  9. Research Methodology
    1. Research design
    2. Data collection
    3. Sample design
    4. Statistical tool
    5. Sampling unit
  10. Conceptual Framework
  11. data analysis and interpretation
  12. Findings and suggestions
  13. Annexure
    1. Questionnaire
    2. Bibliography
  14. Conclusion

Abstract

xerox Corporation is the world's leading document management technology and services enterprise. xerox india ltd is the Indian subsidiary of xerox Corporation. The US $15.7 billion, Fortune 500 global document management company was incorporated in 1983. xerox india's strategic intent is to become the leader in the document market in india by helping improve the customer work processes, positively impacting productivity and costs while digitally empowering them to transform their work. In other words 'helping people find better ways to do great work'.Every company wants to become leader in the market through satisfying the customer and fulfilling their additional wants. Presently xerox india ltd has a market share of 56% and is planning to enhance the market share. In this particular situation xerox india ltd needs to be aware of the customer's expectations to grab rest of the market.

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