A study on customer perception and demand for LCD projectors
Summary :
Table of Contents
- Introduction to marketing
- Key concepts of marketing
- Needs and wants
- Organizational concepts to carry out the marketing activity
- Product life cycle
- Industry profile
- History
- Growth
- Objectives of the study
- Data collection methods
- Data analysis and interpretation
- Findings
- Conclusion
- Bibliography
Abstract
A market consists of all the potential customers sharing a particular need or want who might be willing or able to engage in exchange to satisfy that need or want.
Thus, the size of the market depends on the number of people who exhibit the need or want, have resources that interest others, and are willing and able to offer these resources in exchange of what they want. Traditionally, a 'Market' was the place where buyers and sellers who transact over a particular product or product class, hence the housing market, the clothing market etc.
Marketing is the process that facilitates the exchange of valuable products created and is offered to consumers so as to satisfy their needs, wants and demands.
The starting point of any marketing activity is the human needs and wants, we as human beings, need certain basic necessities like air, food, water, clothing and shelter. These need ensure our survival. Beyond these basic needs we aspire to have good education, some recreation, and would like to have certain services. Basic human needs exist in the biological condition of the human beings.
Thus, the size of the market depends on the number of people who exhibit the need or want, have resources that interest others, and are willing and able to offer these resources in exchange of what they want. Traditionally, a 'Market' was the place where buyers and sellers who transact over a particular product or product class, hence the housing market, the clothing market etc.
Marketing is the process that facilitates the exchange of valuable products created and is offered to consumers so as to satisfy their needs, wants and demands.
The starting point of any marketing activity is the human needs and wants, we as human beings, need certain basic necessities like air, food, water, clothing and shelter. These need ensure our survival. Beyond these basic needs we aspire to have good education, some recreation, and would like to have certain services. Basic human needs exist in the biological condition of the human beings.
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