A Study on customer satisfaction towards Cipla products

Type :

Market study

Pages :

40 pages

Format :

.doc

Published date :

03/31/2009

Category :

Business & market

Sub category :

Business strategy

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Summary :

Introduction
An overview on customers' satisfaction in a competitive market
1. Objectives of the study
2. Scope of the study
3. Background of the study
Definition of customerisation
Types of customer expectations that influence satisfaction
Importance of regular research on customers' satisfaction
Levels of customers' dissatisfaction
Review of literature
Operational definition of the concept
Industry profile
1. Health scenario in India
2. The challenge for drug industry in India
3. R&D scenario in India
Company profile
1. Origin
2. The global presence
3. Performance review
Data analysis and interpretation
Research methodology
Suggestions
Bibliography
Conclusion

Abstract

satisfaction is an important element in the evaluation stage. satisfaction refers to the buyer's state of being adequately rewarded in a buying situation for the sacrifice he has made. Once the customers purchase and use the product they may then either be satisfy or dissatisfied. Today's market is a highly competitive market with respect to all of its prospects like company could not sell their products at an attractive price and sales promotion strategies. Today's market is buyer oriented where the customer is considered the king. He has full power to choose the desired product according to his needs and wants. His preference is most important. Because of the huge competition, every manufacturer wants to survive in the market and earn profit. This is possible only when the products manufactured are according to the tastes and preferences of the customers and meet their expectations. Different customers have different perceptions because no two customers have similar wants and needs. Product with good features may attract a good number of customers because good feature suits the requirement of the customers. They make decisions based on their past experience and future contingencies. Hence the company needs to analyze the customer perception, which helps them in determining the various factors influencing consumers choice in buying.