A study on event management
Summary :
Table of Contents
- Introduction
- Opportunities in event management
- Threats in event management
- Role of advertising agencies in event management
- Factors affecting the choice of event management firms and advertising agencies
- Process of organizing an entertainment show
- Skills required for a sponsor
- Revenue model for event management firms
- Absence of client loyalty
- Reasons for the absence of client loyalty
- Effectiveness of events
- Failure of event management firms
- Strategies for a new comer
- Qualities of an event manager
- Qualities of an event management firm
- Diversification strategies
- Marketing strategies
- Bringing event management into limelight
- Future of event management
- Conclusion
- Bibliography
Abstract
Michael J Wolf, in his book "The Entertainment Economy" says, "Entertainment not autos, steel or financial services is fast becoming the engine of growth of the new economy". Digitalization, broadband and internet make this among the fastest growing businesses worldwide.
Entertainment Industry is comprised of smaller business areas like films, music, television and events to name a few. Each one of these sub-units is big enough to match any other Industry in the world, whatever be the criteria. The amount of money being circulated in any of these areas is huge enough to provide all of them a separate industry status. The impulse and response created among general public is overwhelming, which could not be achieved by any other industry anywhere in the world. The common man considers film stars and singers as idols or role models. The high rate of growth of Entertainment Industry is a clear indicator of the immense involvement of the common man in this industry. We have now reached a stage where man cannot even think of a world without entertainment.
event management can be considered as a baby among the various sub units of Entertainment Industry. Still, it is the most daring and risky business among the lot.
Entertainment Industry is comprised of smaller business areas like films, music, television and events to name a few. Each one of these sub-units is big enough to match any other Industry in the world, whatever be the criteria. The amount of money being circulated in any of these areas is huge enough to provide all of them a separate industry status. The impulse and response created among general public is overwhelming, which could not be achieved by any other industry anywhere in the world. The common man considers film stars and singers as idols or role models. The high rate of growth of Entertainment Industry is a clear indicator of the immense involvement of the common man in this industry. We have now reached a stage where man cannot even think of a world without entertainment.
event management can be considered as a baby among the various sub units of Entertainment Industry. Still, it is the most daring and risky business among the lot.
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