A study on GE’s business strategy

Type :

Research papers

Pages :

40 pages

Format :

.doc

Published date :

05/22/2009

Category :

Business & market

Sub category :

Business strategy

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Summary :

Executive summary
The lighting industry
1. History of light
2. Lighting: The last one hundred years
Organization profile
1. History of General Electric
2. About GE: A six sigma company
3. GE global businesses
4. About GE lighting
Product profile
1. Overview
2. Six sigma
3. SWOT analysis
Design of the study
1. Objectives of the study
2. Statement of problem
3. Research methodology
4. Limitations of the study
Data analysis and interpretation
Findings
1. General findings
2. Retailer perception
3. About purchasing
Recommendations
Conclusion
Bibliography

Abstract

GE Lighting is a leading supplier of lighting products for global consumer, commercial and industrial markets. Products include incandescent, fluorescent, high-intensity discharge, halogen and holiday lamps, along with portable lighting fixtures, lamp components and quartz products. GE also manufactures outdoor lighting fixtures, residential wiring devices and commercial lighting controls. Edison may have invented incandescent lighting, but the years since have been witness to an amazing series of improvements and new technologies, many of which were developed by the researchers at General Electric. GE's leaders through the years have built a diverse portfolio of leading businesses; a stream of powerful Company-wide initiatives that drives growth and reduces cost; financial strength and Controllership that allow it to capitalize on opportunities through numerous cycles.

GE's vision is to recreate the company in India. India businesses help drive GE's four corporate initiatives - globalization, services, six sigma quality and e-business.

GE Lighting India was set up in 1992 to manufacture and market the entire range of light sources as well as their components. As the most integrated manufacturer of lamp sources in India, the company markets a wide range of world-class, long lasting, energy efficient and high quality light sources and luminaries in India and the neighboring countries under the brand names GE and Cema. The product range covers the complete spectrum of light sources including halogen, high intensity discharge, fluorescent and compact fluorescent and luminaries for indoor and outdoor applications.

The Company also designs lighting installations including indoor commercial, industrial, architectural, residential, monumental and stadia in accordance with international standards using Europic, a proprietary, sophisticated lighting application package. Some of GE Lighting's prestigious installations include IBM, Digital Equipments, Price Waterhouse, Pantaloon and Cisco among others.