A study on internet marketing
Summary :
Table of Contents
- Introduction
- Banner ads
- Skyscraper vertical banner
- Super banner
- Floating ads
- Interstitials
- Surround session
- Pop under ad
- Pop up ad
- Sponsorships
- Text ads, no frills
- Conclusion
Abstract
The internet is one of the most important media for advertising. It not only complements your other forms of advertising, but also reaches a unique, distinctive class of audience.
For advertisers especially, the Web has enormous potential, mainly because of its vast size and global reach. Today marketers and advertisers are wondering just how they can use the Web to have the greatest impact on consumers. Advertising on the Web is effective because it offers an extensive amount of information and is interactive. Consumers can control the type of volume of information they get, in real time and with minimal effort. The Web has excellent potential to target common-interest groups nationally or across the world. Online advertising is growing in popularity for many businesses to promote their products and services on the internet. With more and more of the world's population looking to the internet for news and information, it is no wonder that businesses are increasingly led to advertise online. It is cost effective and allows businesses a way to give more information to potential customers than most traditional forms of broadcast and publications.
For advertisers especially, the Web has enormous potential, mainly because of its vast size and global reach. Today marketers and advertisers are wondering just how they can use the Web to have the greatest impact on consumers. Advertising on the Web is effective because it offers an extensive amount of information and is interactive. Consumers can control the type of volume of information they get, in real time and with minimal effort. The Web has excellent potential to target common-interest groups nationally or across the world. Online advertising is growing in popularity for many businesses to promote their products and services on the internet. With more and more of the world's population looking to the internet for news and information, it is no wonder that businesses are increasingly led to advertise online. It is cost effective and allows businesses a way to give more information to potential customers than most traditional forms of broadcast and publications.
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VINAYAKA H.
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