A study on jeans: A C Nielsen USA

Type :

Research papers

Pages :

51 pages

Format :

.doc

Published date :

04/06/2009

Category :

Business & market

Sub category :

Business strategy

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Summary :

Chapter 1
1. Introduction
2. Organisational structure
3. The Nielsen code
Chapter 2
1. Nielsen core services
Chapter 3
1. Major businesses
2. What AC Nielsen does
Chapter 4
1. Products & services
Chapter 5
1. Competitors
Chapter 6
1. Internship objective
2. Overview of AC Nielsen way content standards
Chapter 7
1. Conclusion
Chapter 8
1. Appendix
2. Bibliography

Abstract

jeans are trousers traditionally made from denim, but may also be made from a variety of fabrics including corduroy. Originally work clothes; they became popular among teenagers starting in the 1950s. Historic brands include Levi's, Jordache and Wrangler. Today jeans are a very popular form of casual dress around the world and come in many styles and colors. The earliest known pre-cursor for jeans is the Indian export of a thick cotton cloth, in the 16th century, known as dungaree. Dyed in indigo, it was sold near the Dongarii Fort near Mumbai. Sailors cut it to suit them. jeans were first created in Genoa, Italy when the city was an independent republic and a naval power. The first were made for the Genoese Navy because it required all-purpose trousers for its sailors that could be worn wet or dry, and whose legs could easily be rolled up to wear while swabbing the deck. These jeans would be laundered by dragging them in large mesh nets behind the ship, and the sea water would bleach them white. The first denim came from Nîmes, France, hence de Nimes, the name of the fabric. The French bleu de Gênes, from the Italian blu di Genova, literally the "blue of Genoa" dye of their fabric, is the root of the names for these trousers, "jeans" and "blue jeans", today. Original Levi's did not contain rivets. A tailor by the name of Jacob Davis invented riveted pants at the request of a miner who complained that regular pants were not rugged enough to hold his mining tools. Davis subsequently granted Strauss the use of his rivet idea, which was patented on May 20, 1873. Few other changes were made over the next century. Zippers replaced button flies in 1920 (although later button flies had a resurgence of popularity) and in 1937 the rivets on the back pockets were moved inside in response to complaints from school boards that the jeans students wore were damaging chairs and from cowboys that their jeans were damaging their saddles. In the 1960s, they were removed entirely from the back pockets.