A study on market potential for office automation products

Type :

Research papers

Pages :

36 pages

Format :

.doc

Published date :

05/27/2009

Category :

Business & market

Sub category :

Marketing

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Summary :

Introduction
Analyzing market potential of a company
1. Analysis of market potential
2. Measuring customer satisfaction
3. Four measures of market share
A study on companies engaged office automation business
1. Methodex systems limited
2. Methodex infres limited
3. Rechoh India limited
4. Epson India limited
Functional department of the organizations
Data collection, research and analysis of firms using office automation product
1. Findings from the research
Conclusions and suggestions
Questionnaire

Abstract

We live in a world surrounded by digital technology, it has totally transformed the way we lead our lives. Today we go to digitally remastered surrounded sound, we watch movie at home on a digital video CD. And we listen to music on a digital technology. Technology has become such a part and parcel of our lives that it would difficult to envision a world without it.

Now it is a long time that we are using digital technology. Digital technology has also changed the way we conduct business. Today no office can afford to function without a computer, copier, printer and scanner etc. Gone are the days when typewriters used to adorn every office table. Today we find typewriters only in typing institutes. Gone are the days when only big companies could afford photocopiers, printers and projectors etc. Today office automation products like photocopiers, printers have become indispensable to every office.

Different types of financial institutions like banking, chit fund organizations and others who need to count money are using note-counting machines. Today's technology has changed almost all the activities, which were done manually earlier. Such a changing technological advancement and automation has made transactions simpler and faster. When activities manually done are automated it leads to a higher degree of specialization and a greater division of labor. Thus making the process of economic activity faster and also gives rise to a higher economic growth and thereby higher profits.

The World Wide Web (www) is opening up newer and faster avenues for conducting business. E-business and E-commerce are the order of the day. It is possible today for global companies to communicate to each other through teleconferencing. Transaction time and business is no-longer a barrier for conducting business. Never in the history of mankind office automation played such an important role in business activity.