A study on Ramee guestline hotel

Type :

Term papers

Pages :

35 pages

Format :

.doc

Published date :

05/21/2009

Category :

Business & market

Sub category :

Business strategy

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Summary :

Introduction/executive summary
Industry profile
1. Introduction
2. Origin of the hospitality industry
Introduction to hotels
Growth and development of hotel industry
Classifcation of hotels
Present scenario of the hotel industry in India
Prospects of hotel industry in India
10 recent trends observed in meeting industry
The Ramee Group
1. The seven S framework
2. Overview of seven S framework
3. Strategy at Ramee Guestline Hotel
4. Systems at Ramee Guestline Hotel
5. Ramee Guestline staffs
Sales forecast and interpretation of the forecast
Suggestions and recommendations
Conclusions
Bibliography

Abstract

One of the biggest challenges facing a marketing researcher is converting a complex set of data to a form that can be read and understood quickly by executives, managers and other employees who will make decisions from the research findings. This has been the main purpose of the research on ramee guestline hotel to find out the prospects of it in the current market place and to analyze among the various sales promotion techniques it's applying.
Conducting research about the market for ramee guestline hotel is the first part of understanding various factors that influence companies' decision to select the best hotels for conferences, seminars and meetings and to understand the prospects of ramee guestline hotel in the competitive hospitality industry. One of the peculiar characteristics of the hotel industry is that in order to remain in the business, it should focus on service quality or else the case would be- "Here today, gone tomorrow."

Brand is an important factor in selecting hotels. This factor has been identified in the research work and has a high correlation between the name of the hotel and the decision to choose among hotels.
The second part of the research is to analyze various sales promotion techniques that ramee guestline hotel follows and to comment and suggest upon it. The gist of the research would definitely be an immense contribution to ramee guestline hotel for attempting improvements and a foundation for further research.