A study on spurious products
Summary :
Table of Contents
- Counterfeit and pass off products
- Types of spurious products
- List of fake brands available in rural areas
- Where spurious brands exists
- Why spurious products exists more in rural areas
- Adulterated products - A dangerous mix
- How to identify spurious products
- Strategies to counter spurious brands
- Company initiatives
- Kavach launched to check fake products
- More about Kavach - Industries
- Laws governing
- The necessary legal battle
- FICCI's initiative to fight spurious products
- Recent BPC activities
- Summary of report of the brand protection committee / FICCI
- Spurious drugs spoils India
- Basic precautions or action to be taken by consumers
- Main states in India which have major market for spurious products
- War on counterfeit and spurious products -The facts
Abstract
Counterfeit and Pass off products -
Counterfeiting is a kind of duplication where even the original manufacturer would not be able to distinguish between a genuine and a fake product. These fake products bear the identical name of the original product, its packaging, graphics, color pattern, design and even same name and address as the genuine manufacturer. A pass-off product, on the other hand, is one that comes with a few minor changes from the original product. The slight changes are made to avoid being categorized legally as counterfeit. "The Economist" defines counterfeit as, "something that is forged, copied or imitated without the perpetrator having the right to do it, and with the purpose of deceiving or defrauding." Such rights are legally enshrined in patents (linked with inventions), copyright (which covers literary, musical and artistic works and software), trademarks (which include words, pictures and symbols), industrial designs and other forms of intellectual-property protection. Counterfeiting deceives the consumer. It thus tarnishes the image of a genuine manufacturer, as its brand is a promise of quality and value. The Brand - a company's most valuable asset can be destroyed when a trademark is imposed on counterfeit products of inferior quality. When a brand loses value, legitimate business loses sales and this can pose a long-term threat to profitability.
Counterfeiting is a kind of duplication where even the original manufacturer would not be able to distinguish between a genuine and a fake product. These fake products bear the identical name of the original product, its packaging, graphics, color pattern, design and even same name and address as the genuine manufacturer. A pass-off product, on the other hand, is one that comes with a few minor changes from the original product. The slight changes are made to avoid being categorized legally as counterfeit. "The Economist" defines counterfeit as, "something that is forged, copied or imitated without the perpetrator having the right to do it, and with the purpose of deceiving or defrauding." Such rights are legally enshrined in patents (linked with inventions), copyright (which covers literary, musical and artistic works and software), trademarks (which include words, pictures and symbols), industrial designs and other forms of intellectual-property protection. Counterfeiting deceives the consumer. It thus tarnishes the image of a genuine manufacturer, as its brand is a promise of quality and value. The Brand - a company's most valuable asset can be destroyed when a trademark is imposed on counterfeit products of inferior quality. When a brand loses value, legitimate business loses sales and this can pose a long-term threat to profitability.
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