A study on the Indian leisure industry and its importance in the business world

Type :

Term papers

Pages :

23 pages

Format :

.doc

Published date :

05/05/2009

Category :

Business & market

Sub category :

Business strategy

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Summary :

Introduction
Leisure services: Types of providers
1. Public sector
2. Commercial providers
3. Voluntary provision in the non-public sector
4. National Agencies
Understanding the leisure services consumer
1. Age and family life cycle stage
2. Gender
3. Education and social factors
4. Lifestyle
The leisure offering
1. Activities
2. Facilities
3. Services
4. Function
5. Facilities
Unique characteristics of the service industry
Triangle marketing
1. Swimming pools
2. Libraries
Total product concept
1. Core product:
2. Expected product:
3. Augmented product:
Pricing
1. Some pricing concepts
Promotion
Process
Some players
1. Asiatic Library
2. David Sasoon Library
Conclusion

Abstract

The concept of leisure, and the freedom to choose individual pastimes and leisure pursuits, is a 20th century development for the mass population. Historically, only the wealthy could divide up their time to engage in activities of their choosing. The working classes had neither the time nor the money to enjoy leisure activities on a broad scale. The development of leisure is seen predominantly in westernized cultures, where it has become increasingly sophisticated. There have been a number of factors contributing to the growth potential of the leisure industry - Technology has reduced hard labor in the working day, to the extent that people need to seek physical exercise for its own sake. Labor-saving devices allow freedom from domestic drudgery. People generally have more free time due to a shorter working week, and longer holidays. Disposable income has increased dramatically.