A study on the Indian railways

Type :

Research papers

Pages :

31 pages

Format :

.doc

Published date :

05/27/2009

Category :

Arts & media

Sub category :

Business strategy

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Summary :

Introduction
Meaning and definition of marketing management
Understanding the customer and customer satisfaction
Meaning of railway
Communication revolution
The first railways station in the world
History of railways in India
1. Development of Indian railways in the chronological order
2. Classes of travel
Reservations over the internet
Assessing the customer needs and expectations with respect to services offered by the railways
Analyzing the satisfaction and dissatisfaction levels of customers with the present services of railways
Summary of findings and conclusion
Indicative bibliography

Abstract

Generally, a "Market" was the place where the buyers and sellers gather to exchange their goods. The concept of market is very important in marketing. Market is an area for potential exchanges it's a place where goods are brought and sold. It is an area where a force of supply (sellers) and demand (buyers) operates. Exchange is the heart of commerce or marketing. Exchange is possible where there are two or more parties who each have something they desire to exchange for something else. Exchange may take place with or without money as a medium of exchange money speeds trading. Thus the size of the market depends on the number of peoples who show their needs or wants, have resources that interest others, and are willing and are able to offer this resources in exchange for what they have.

According to Dr Michael J T Lewis, the eminent scholar of early railways, it is 'a prepared track which so guides the wheels of the vehicles running on it that they cannot leave the track' (Lewis 1974). This definition has the merit of technical simplicity and thus embraces many kinds of transport systems apart from those conventionally known as railways; wheels need not be a feature. But for our purposes the real advantage of the definition is that in referring to a prepared track it draws attention to the fact that railways are built with a specific purpose in mind. That purpose may vary from system to system, but the principle remains the same - a railway is a linear transport feature, the rest is detail.