A study on the White Goods Corporates
Summary :
Table of Contents
- Introduction
- The concept of business concept
- Elements of strategy
- Marketing in the new millennium
- Strategic marketing
- Evolution of strategic marketing
- The changing Indian scenario and the need for strategic marketing
- White goods sector - Overview
- The major market players
- Whirlpool
- Electrolux
- BPL ltd, Videocon and Voltas ltd
- Research methodology
- Strategic marketing trends
- Introduction
- Demand determinants
- Marketing mix
- Business strategies
- Sub sectors
- Market growth, size and share
- Conclusion
- Bibliography
Abstract
Nowadays, it is fashionable to use the word strategy. We hear people talk about defense strategies, business strategies for the game (be it cricket or chess), personal strategies, religious strategies and the like. The word strategy means several things to several people at different point of time. The Collins dictionary gives the following three meanings for the same word.
1. A plan we adopt in order to get something done, especially in politics, economics or business.
2. The art of planning where to place armies and weapons in order to gain the best military advantage.
3. The art of planning the best way to achieve something or to be successful in a particular field.
Even these definitions do not lead us to better clarity. This gives us a broad idea that strategy has something to do with planning to achieve something.
A good strategist will have to combine internal capabilities and external opportunities. Having protective patents was seen as an insurance against competition. Unfortunately technology changes very fast and it can be copied. Having control over resources does not give a great deal of competitive advantage. But the efficiency of conversion has become more important. In this changed scenario, once again the emphasis is shifting to incapable advantages that are derived from softer element, such as culture, beliefs, attitude, etc.
1. A plan we adopt in order to get something done, especially in politics, economics or business.
2. The art of planning where to place armies and weapons in order to gain the best military advantage.
3. The art of planning the best way to achieve something or to be successful in a particular field.
Even these definitions do not lead us to better clarity. This gives us a broad idea that strategy has something to do with planning to achieve something.
A good strategist will have to combine internal capabilities and external opportunities. Having protective patents was seen as an insurance against competition. Unfortunately technology changes very fast and it can be copied. Having control over resources does not give a great deal of competitive advantage. But the efficiency of conversion has become more important. In this changed scenario, once again the emphasis is shifting to incapable advantages that are derived from softer element, such as culture, beliefs, attitude, etc.
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