A survey on recruitment advertisements

Type :

Research papers

Pages :

35 pages

Format :

.doc

Published date :

05/26/2009

Category :

Business & market

Sub category :

Human resources

Oboulo.com selection criteria

$ 19.95 Add to cart

Summary :

Introduction
Advertising mix factors
Advertising budget
Mudra Communications Pvt Ltd
1. Values
2. Services
3. Public relations
4. Activities of horizons
5. Advertising archives
6. Digital consultancy for brands
7. Business referrals
Organizational functions
Associated companies
The McKinsey 7S model
Organizational structure
Profile of the product
Data collection, analysis and interpretation
Summary findings
Conclusion and suggestions
Bibliography

Abstract

Advertising is a phrase used for the announcements made by the seller to promote the sales of their products. Advertising refers to the mass selling techniques used when direct face to face selling is not possible or is too time consuming and expensive. It is different from propaganda, publicity and public relations. Advertising can be simple as the classified advertisements and are also complex depending on the media used. From the modest beginning in the ancient times advertising has become complex depending on media, as TV ads are not the same as the press ads. Crores of rupees are spent every year on advertising worldwide to help sales. USA leads the world in volume and creativity of advertising campaigns.

Advertising is a reflection of today's civilization and cultural ethos of different countries. Besides its value in increasing sales volumes, it is also used to improve the brand equity of the firm. Since the middle of the twentieth century, advertising has been effectively used for social causes and political campaigns. In India, advertising is being increasingly used for anti-drugs campaign, for containing the menace of Aids and ecological problems including pollution.

Advertising is mainly of two types, as mentioned earlier; one for increasing sales to the consumers and to the trade, and the other to build image of the firms, also known as Institutional Advertising. Other type of Advertising is for promoting business sales. One other category of advertising is the cooperative advertising, where the manufacturers and distribution channel members put joint campaigns sharing expenses.

American Marketing Association defines advertising as" any paid form of non-personal presentation and promotion of ideas, goods and services by an identified sponsor".

The project concentrates on the Media-Press. Press relates to newspaper's -English, Hindi and regional language magazines, in different languages, targeting various segments-cultural, religious, sports, fashion, films, wildlife, the list is a long one. The advertiser has to look for the right paper, magazines which are read by the target segment to ensure OTS (Opportunity to See). Many top executives have virtually no time to watch television and hence they get the news and other information from newspapers and business magazines. Marketers of products meant for this market segment effectively. Expensive cars, laptop computers and expensive dress materials could fall into this category.