Acquisition of Puma by the PPR Group

Type :

Term papers

Pages :

3 pages

Format :

.doc

Published date :

05/17/2009

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Summary :

 
 

Table of Contents Acquisition of Puma by the PPR Group Table of Contents

 
  1. Introduction
  2. Acquisition of Puma by the PPR Group
    1. Presentation of the PPR Group
    2. Presentation of Puma
  3. Conclusion
  4. Bibliography

Abstract

The merger acquisition process will have very few impacts for ppr. We decided to explain it in this way. We will attempt to explain ppr's acquisition in the following sequences.

In the beginning, the company started a wood industry known as Gautier SA. Several years later in 1962, the company renamed itself as Pinault SA.

The newly named company decided to develop itself further in the distribution field. It acquired various companies in this field, such as CFAO in 1990, Conforama in 1991. The company also added and bought several other companies, such as Au Printemps SA and La Redoute.

In 1994, the company again decided to rename itself. It became Pinault-Printemps-Redoute or known as ppr today. The international expansion of the company was mainly developed by the acquisition of BRYLANE of the Redcats, a company, which sells furniture in the United States. Mr. Pinault had ambitions to further develop his company in various fast growing commercial areas.

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