Adidas in India

Business & market   |   Business strategy   |   Term papers   |   04/29/2009   |   .doc   |   7 pages
Document abstract : « Andreas Gellner, MD of adidas India, tells us: Today s Indian customer is aware of international fashion and technology and he cares about them. ...»

Synopsis abstract : «Background. Adidas in India. Industry scenario. Scope of study. Consumers . Consumer behaviour. Environmental analysis . Retail. Competitors. Segmentation. Targeting and positioning . Recommendations. Appendix...»

Marketing using sports in India

Business & market   |   Marketing   |   Theses   |   05/08/2009   |   .doc   |   38 pages
Document abstract : « Conclusion; Bibliography. Marketing using sports in India EXECUTIVE SUMMARY If there is one in close range would cleverly the name of the brand Adidas, Nike and ...»

Synopsis abstract : «Introduction. The history of sports in India. Sports in ancient India. Popular sports in India. History of cricket. History of hockey. History of lawn tennis. History of golf. Rajiv Gandhi Khel Ratna awards winners in India. Arjuna...»

The changing face of consumer behavior in response to organized retail markets in India

Business & market   |   Business strategy   |   Research papers   |   04/02/2009   |   .doc   |   33 pages
Document abstract : « Some of the international players that have already entered India include McDonald's, Pizza Hut, Dominos, Levis, Lee, Nike, Adidas, TGIF, Benetton, Swarovski ...»

Synopsis abstract : «Introduction. Objectives of the study. Research methodology. Industry profile. An overview of retail sector. Malls in India. A study on consumer behavior. Various stages in the buying process. Marketing strategy for a retailer. Data...»

An analysis of the Indian retail industry

Business & market   |   Business strategy   |   Research papers   |   09/23/2009   |   .doc   |   63 pages
Document abstract : « o Franchise Agreements: Retail expansion in India by Levi's, Lee Cooper, Adidas, Nike, Benetton and Marks and Spencer was captured through franchise. ...»

Synopsis abstract : «Introduction. An overview of the global retailing industry. Emergence of the supermarket . Technological edge. Saturated home markets. World's top 15 retailers . The globalization of the Indian economy . Organized retailing in India . Retailing in...»

K-Swiss Inc: Case study

Business & market   |   Business strategy   |   Case study   |   11/01/2009   |   .doc   |   7 pages
Document abstract : « Shoes other than Nike, Adidas, and Reebok are rarely worn on the court by India and Japan have proven their economic strength which pretty much sums it up for K ...»

Synopsis abstract : «Introduction and summary. History of K-Swiss. Financial analysis. Liquidity ratios (from 2004 to 2008). Profitability ratios (from 2004 to 2008). Activity ratios (from 2004 to 2008). Executive officers of K-Swiss. Steven Nichols. Edward Flora. Lee...»

Operating methods in global business

Business & market   |   Business strategy   |   Presentation   |   01/15/2009   |   .doc   |   13 pages
Document abstract : « subcontracting in India for high class software companies, in the south-east Asia same factory can produce sport footwear for competing companies Nike, Adidas. ...»

Synopsis abstract : «Introduction.. Export.. Exporting services.. Why export?. Risks of exporting.. Export requirements.. Import.. Why import?. Risks of importing.. Importing requirements.. Licensing.. Why license?. Principal issues in negotiating licensing...»

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