Adidas in India

Type :

Term papers

Pages :

7 pages

Format :

.doc

Published date :

04/29/2009

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Summary :

 
 

Table of Contents Adidas in India Table of Contents

 
  1. Background
  2. Adidas in India
  3. Industry scenario
  4. Scope of study
  5. Consumers
  6. Consumer behaviour
  7. Environmental analysis
  8. Retail
  9. Competitors
  10. Segmentation
  11. Targeting and positioning
  12. Recommendations
  13. Appendix

Abstract

adidas AG is a German sports apparel manufacturer, part of the adidas Group. It registered as adidas AG on 18 August 1949 (with lower-case lettering: "adidas"). The company was named after its founder, Adolf (Adi) Dassler, who started producing shoes in the 1920s in Herzogenaurach, near Nuremberg, with the help of his brother Rudolf Dassler who later formed rival shoe company PUMA AG. The company's clothing and shoe designs typically include three parallel stripes of the same color, and the same motif is incorporated into adidas' official logos.
adidas plans to become the leader in the organized sports footwear and sportswear market.
adidas in india - adidas first entered india in 1989 through a license agreement with Bata. adidas later re-entered india for the second time in 1996 through a joint venture with Magnum International Trading Company Ltd with an initial investment of $2.5 million to form adidas (india) Trading Pvt. Ltd. adidas holds a 100 percent stake in the company.

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