Advertising and its modern aids

Type :

Term papers

Pages :

20 pages

Format :

.doc

Published date :

05/09/2009

Category :

Business & market

Sub category :

Marketing

Oboulo.com selection criteria

$ 19.95 Add to cart

Summary :

Introduction
What is advertising?
Scope of advertising
Types of on-line advertising
1. Web adverting
2. Classified advertisement
3. Banner advertising
4. E-mail advertising
E- marketing
1. What is e ? marketing?
2. The internet as an advertising medium
The internet
E ? business
It's bigger than the internet
Functional departments of an advertising agency
1. Contact department
2. Media department
3. Copy department
4. Art and visualisation department
5. Production department
6. Finance department
7. Research department
8. Public relations departments
Broadcast advertising
Print advertising
1. Basic printing methods
2. Letter-press
3. Screen printing
Corel Draw: An introduction
1. Coreldraw concepts
2. What is a vector image?
3. What is a bitmap image?
Basic design principles
Other composing elements
Preparing the layout
The comprehensive layout
Computer design
Other sources of art and photography
1. Clip art and computer clip art
2. Stock photos
3. Animation
Computer - aided design (CAD)
Computer art
Image processing
Flash animations
Autocad lt 2005
Computer postproduction technology

Abstract

Marketing is more than just distributing goods from the manufacturer to the final customer. It comprises all the stages between creation of the product and the after - market which follows the eventual sale. One of these stages is advertising. The stages are like links in a chain, and the chain will break if one of the links is weak. advertising is therefore as important as every other stage or link, and each depends on the other for success. The product or service itself, its naming, packaging, pricing and distribution, are all reflected in advertising, which has been called the life - blood of an organization. Without advertising, the products or services cannot flow to the distribution or seller and on to the consumers or users. A successful national economy depends on advertising promoting sales so that factory production is maintained people are employed and have spending power, and the money goes round and round. When this process stops there is a recession. Similarly, prosperous countries are those in which advertising does its job. In third world countries and in Russia, economies are poor and advertising is minimal, especially when a large proportion of the population is young non-earners.