Almasah international real estate: The real estate market in Dubai

Type :

Market study

Pages :

41 pages

Format :

.doc

Published date :

01/20/2009

Category :

Business & market

Sub category :

Business strategy

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Summary :

Introduction.
Description on Dubai's real estate market and its environment.
1. Presentation of the economy.
2. Factors leading to this unprecedented growth.
3. Deeper look at the Real Estate Market in Dubai.
4. Supply/demand outlook.
Examples of a small sized real estate company in Dubai.
1. Almasah International Real Estate: Company Profile.
2. History/founder.
3. Missions values.
4. Corporate culture.
5. Advertising/sponsoring.
SWOT analysis.
Growth strategy.
1. Vertical concentration.
2. Partnership.
Preconisations to succeed in such an environment.
1. Vertical concentration.
2. Partnership.
3. Use of technology for operations.
4. Pro-activity towards the legislation/government.
5. Development of the activities portfolio.
6. Internationalization.
7. Diversifying.
Conclusion.
Sources.

Abstract

In February, I landed in dubai for the first time, after having heard so much about it. I was astonished by the number of towers already built at that time but more by the huge amount of cranes and construction sites. Therefore, I decided to do my internship for a real estate broker. I quickly understood how easy it was to earn a lot of money with the growing flow of expatriates demanding accommodation, versus the lack of availabilities. As a result, I started to work as a freelance agent till July 2006, when I left the country to complete my studies. As I returned to dubai in 2008, the skyline had totally changed, with towers and projects that have popped out of the sand in such a short lapse of time. Those experiences as a "trainee" in the real estate sector in dubai, have brought me much, but something above the others: I have discovered the industry in which I want to start my career and this is priceless. While I was out in the field, I had two tasks. Not only was I dealing with customers, and acting in actual situations but I was also trying to analyze the environment I was evolved in, trying to step back, keeping a critical point of view and meeting with as many people as possible, from different backgrounds, in order to ensure the credibility, objectivity and accuracy of this research.