Alstom's TGV
Summary :
Table of Contents
- Introduction
- Analysis of the current home market of the product to be marketed internationally
- Description of the current home market of the product
- SWOT analysis
- ESLPT analysis
- Choice of potential markets and justification
- The USA
- England
- The TGV can be marketed in England
- Conclusion
- References
Abstract
Nowadays, transport plays bigger part in our society. For the last century, the transport has not ceased.. That's why I've chosen to talk about this topic. I, particularly want to talk about a French company called alstom.
But this company is quite large and has many products based on transporting people. In this essay, I will tell how alstom can market the tgv, internationally.
Moreover, alstom is the international leader in the market of high-speed trains. The tgv is present now in Europe (France, Spain) and in Asia (Korea). I want to show in this essay that the tgv is a revolutionary invention and it can be introduced in many countries.
In 1960, the railroad was technologically and economically weakened. This is why, the French started thinking about a new kind of railroad. Against concurrent like the plane and the car, the best solution seemed to create the high-speed lines.
It's like this that, in 1981, the first line between Paris to Lyon was brought into service. It is thus that the tgv story has begun.
But this company is quite large and has many products based on transporting people. In this essay, I will tell how alstom can market the tgv, internationally.
Moreover, alstom is the international leader in the market of high-speed trains. The tgv is present now in Europe (France, Spain) and in Asia (Korea). I want to show in this essay that the tgv is a revolutionary invention and it can be introduced in many countries.
In 1960, the railroad was technologically and economically weakened. This is why, the French started thinking about a new kind of railroad. Against concurrent like the plane and the car, the best solution seemed to create the high-speed lines.
It's like this that, in 1981, the first line between Paris to Lyon was brought into service. It is thus that the tgv story has begun.
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