Amazon.com: Case study

Business & market   |   Business strategy   |   Term papers   |   05/30/2009   |   .doc   |   5 pages
Document abstract : « Conclusion; Bibliography. Amazon.com: Case study Amazon.com: Case Study Mission Statement & Company Social Responsibility Amazon.com (AMZN) does not publish a ...»

Synopsis abstract : «Introduction. Mission statement & company social responsibility. Company stakeholders. Analysis of remote external environment. SWOT analysis of Amazon.com. Short-term strategic recommendations. Conclusi...»

Case study: Amazon.com

Business & market   |   Business strategy   |   Case study   |   01/20/2009   |   .doc   |   14 pages
Document abstract : « must continue efforts in this direction. Indicative Bibliography Proposed by Oboulo.com en.wikipedia.org/wiki/Amazon.com case study ...»

Synopsis abstract : «Introduction.. Amazon.com business model.. How did Amazon become No 1 in internet distribution?. Revolution of supply and logistic.. Supply chain management.. Extending the range.. Customization.. Amazon: a brand image.. International...»

Written Case Study: eBay

Business & market   |   Business strategy   |   Case study   |   09/05/2007   |   .doc   |   14 pages
Document abstract : « seconds) Variability of Transaction Length (seconds) Amazon Auctions 0.52 280,595 585,640 656,657 Source: Company financial documents case study ...»

Synopsis abstract : «Written competitive analysis. Dominant economic characteristics . Five forces model . Driving forces. Key success factors . Industry attractiveness . S.W.O.T. analysis . Financials. Balance sheet . Income statement . Competitor analysis . Online...»

Business communication: Netflix and Amazon.com

Business & market   |   Business strategy   |   Case study   |   01/15/2009   |   .doc   |   7 pages
Document abstract : « This enables Amazon to gain brand awareness in the video rental market and ride the increasing demand wave of the home video rental business. case study ...»

Synopsis abstract : «Executive summary.. Introduction.. Why Amazon should consider investing in Netflix.. The Netflix Brand.. Mission statement.. The brand in few words.. Key dates.. Market analysis.. Porter's 5 forces: The industry analysis. Netflix's marketing...»

A study on the E-Brands and case studies of Amazon.com, Boo.com & Gap

Business & market   |   Business strategy   |   Research papers   |   05/26/2009   |   .doc   |   57 pages
Document abstract : « 4.3 CASE STUDY: AMAZON.COM 4.3.1 COMPANY OVERVIEW Amazon.com has become synonymous with e-commerce, and is one of the few Internet brands that is recognized ...»

Synopsis abstract : «Introduction. Statement of the problem. Need for the study. Objectives of the study. Research methodology. Academic research. Secondary data. Hypothesis (Framework). Methodology assumption. Method of collection. Type of data used. Sample size. The...»

Issues of governance and management in formulating and implementing distribution strategies

Business & market   |   Management   |   Term papers   |   05/30/2009   |   .doc   |   8 pages
Document abstract : « Illustration of the strategy of a company; A case study; Conclusion; Bibliography. Issues of governance and management in formulating Take for example, Amazon.com ...»

Synopsis abstract : «Introduction. Review of literature on distribution strategy. Understanding the meaning of marketing. A look into the famous four P's of marketing . A study on basic channel alternatives. Illustration of the strategy of a company. A case...»

An analysis of E tailing

Business & market   |   Marketing   |   Theses   |   05/28/2009   |   .doc   |   83 pages
Document abstract : « Amazon.com. Rapid growth of online retailing; Introduction to E-Bay: Company; Analysis of different web sites Analysis of current issues Case study Gathering data ...»

Synopsis abstract : «Introduction. Objective. Research methodology. The e-tailing environment. Etailing and retailing. Precursors to e-tailing. The consumers. Insights into e-tailing. Etailing value chain. The upcoming problems in e-tailing. E-tailing transactions and...»

How Google's hands-off marketing approach resulted in their rise to excellence

Business & market   |   Marketing   |   Case study   |   06/03/2009   |   .doc   |   4 pages
Document abstract : « two â€oeWebbys” in the prestigious â€oeBest Practices” category; other nominees included Yahoo, Wikipedia, and Amazon. FORM 10-K. case study ...»

Synopsis abstract : «Introduction. Advertising budget . Creating a superior product. Maintaining the integrity of Google. Creating leverage. Growth through innovation. Conclusion. Bibliography....»

Nokia, its strategies and its wrong Marketing Mix in the case of the N-Gage

Business & market   |   Marketing   |   Case study   |   07/28/2006   |   .doc   |   24 pages
Document abstract : « distributors like Circuit City, third parties such as Handango, and Amazon. to the company Newness to the international market Line extentions N-70 case study ...»

Synopsis abstract : «....»

Internet & direct marketing

Business & market   |   Marketing   |   Market study   |   01/12/2009   |   .doc   |   8 pages
Document abstract : « Eg In the case study example, the main objective magazines are probably more effective in this case. an instrument of distribution (EBay, Amazon ) Without DM ...»

Synopsis abstract : «Executive summary.. Principles of direct and database marketing: The new way of doing marketing.. Principles of direct marketing.. The database marketing.. Focusing on Internet marketing.. Benefits of direct marketing.. Limits of direct...»

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