Amazon.com: Case study

Type :

Term papers

Pages :

5 pages

Format :

.doc

Published date :

05/30/2009

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Summary :

 
 

Table of Contents Amazon.com: Case study Table of Contents

 
  1. Introduction
  2. Mission statement & company social responsibility
  3. Company stakeholders
  4. Analysis of remote external environment
  5. SWOT analysis of Amazon.com
  6. Short-term strategic recommendations
  7. Conclusion
  8. Bibliography

Abstract

amazon.com (AMZN) does not publish a public or known official mission statement, yet the company's mission and goals can be revealed by examining the concepts of Jeff Bezos, amazon's founder and CEO. Bezos has stated that the strategy at amazon.com is to provide the customer with the best possible shopping experience, with the goal of building the world's most customer-centered corporation in existence along with the ability to leverage technology and knowledge, thereby providing the best shopping experiences on the net. amazon is achieving those goals. It the largest online retailer by most measures and appears deeply committed to all forms of online selling.

In today's era of greater awareness toward social responsibility, amazon has internal and external responsibilities that the company must address. Internal issues amazon faces are: having safe working conditions and equal opportunities for employees, developing their staff, following all regulations and protecting the privacy of customers. External issues are: releasing financial statements, following ethical guidelines in dealing with suppliers and lenders, being cognizant of social responsibility in their interactions with all stakeholders, and also being eco-conscious with their packaging materials.

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About the author :

pencil image Berry G.  
Level :General public Study : Sociology School/University : framingham state

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