An assessment of the importance of cultural diversity within global organizations
Summary :
Table of Contents
- Introduction
- Definitions of culture
- Cultural similarities
- Cultural diversities
- Measurement of culture
- What is Power distance
- Individualism vs collectivism
- Masculinity vs femininity
- Empirical evidence for cultural diversity
- Economic benefits of culture
- Strategic alliances vs joint ventures
- Conclusion
- Bibliography
Abstract
Definitions of Culture
Culture is the acquired knowledge people use to interpret experience and generate behavior (Spradley, 1980) take from "Social Responsibility in the Market: Fair Trade of cultural products" by (Littrell and Dickson, 1999).
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