An Irish firm in the Chinese Market

Type :

Market study

Pages :

9 pages

Format :

.doc

Published date :

01/13/2009

Category :

Business & market

Sub category :

Business strategy

Oboulo.com selection criteria

$ 18.95 Add to cart

Summary :

Introduction.
Political and socio cultural environment.
1. Politics as a tool to encourage or discourage activities depending on its interests.
2. The political risk in the host country.
3. The three categories of actions.
Entry modes.
1. Selecting the right mode.
2. The internal factors.
3. The international experience.
4. The external factors.
5. The desired mode characteristics.
Distribution and logistics.
1. The cosmetics Irish business entering the Chinese market.
2. The Chinese market as the first international experience for the Irish SME.
3. The Irish SME as a newcomer in the Chinese market.
4. Managment of sales and distribution.
5. International marketing channels.
Conclusion.
References.

Abstract

Enterprise Ireland, positioned in the cosmetics field, is willing to enter an international market. With 15% of annual growth in the global market, China becomes more and more attractive for businesses all around the world. In Europe, the attractiveness is intensified by the amount of trade exchange between both parts of the planet that has soared since 1987. To internationalize products or brand is not an easy game, whatever the country it concerns. Indeed, several criteria have to be taken into account such as the country's economy, politics and laws, culture and social aspect and so on. In China, difficulties are multiplied due to the political risks and business methods that lean a lot on the social network. Then, to succeed in its globalization trial and profit from the Asian euphoria, the cosmetics firm seeks to get a complete framework.
It will firstly include a complete research on the market characteristic of the global chinese market and the cosmetic market, secondly the explanations of two market entry strategies with an option for the most suitable one, and finally key organizations in terms of distribution and logistics.