An overview of Coca-cola and its work process

Type :

Research papers

Pages :

18 pages

Format :

.doc

Published date :

08/25/2009

Category :

Business & market

Sub category :

Business strategy

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Summary :

Industry profile
1. New markets and areas for growth
2. Market structure: Description of firms
The history of Coca-Cola
Products
1. Coca-Cola
2. Fanta
3. Sprite
Strategies and goals
1. Policies
Production
Manufacturing procedure in plant
1. Raw material
2. Treated water preparation
3. Raw syrup preperation
4. Paramix
5. paramax
6. Flow chart of plant and manufacturing process
Quality control
1. Water testing
2. Product testing
3. Raw material testing
4. Microbial testing
5. Custic checking
6. Methylene blue indicator
Strore and shipping
1. Transportation
Marketing
1. Market power
2. Target markets
3. Global snaphot
4. Rejuvenation
5. Health and nutrition
6. Replenishment
Work system
1. Uniformity
2. Motivation
3. Workers participation in the management
Functions of the personnel manager.
Conclusion

Abstract

The U.S. market for non-alcoholic beverages is valued at over $160 billion annually. Within this market, soft drinks account for roughly 59% of sales. Fruit juices account for a further 26% of the market, while hot drinks and bottled water account for 9% and 5%, respectively. The US Gross Domestic Product for 2000 was at approx. $9.872 Trillion, so the non-alcoholic beverage industry accounts for approximately 1.62% of the overall GDP. In this category, sales of soft drinks accounted for $94.4 billion.

While the beverage industry is often considered worldwide, the United States is still the largest market in the world for soft drinks, with an average annual consumption of 226.5 liters. Carbonated soft drinks dominate this market, accounting for 92% of total sales by volume. Within this segment Colas are responsible for the largest share of this market at 60%. The two dominant forces in the cola segment, coca-cola Classic and Pepsi-cola, account for 35% of the market alone. These two perennial beverages are well known as substitutes, which is why a large portion of there respective advertising is based on differentiating the brand.