An overview of distribution management

distribution management is a factor of the channels of distribution which is also known as marketing channels. A marketing channel is a set of interdependent organizations involved in the process of making a product or service available for consumption. It is a strategic asset of any organization and the success or failure of the organization predominantly dependent on it. A marketing channel is more than a conduit for products or services it is also a means of adding value to the products or services. These value added services are called service outputs which are created by the channel members & consumed by end users. The word flows has been used because the activities in a marketing channel move in a predetermined way.