An overview of JetBlue Airways

Type :

Case study

Pages :

6 pages

Format :

.doc

Published date :

08/12/2009

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Summary :

 
 

Table of Contents An overview of JetBlue Airways Table of Contents

 
  1. Introduction
  2. Motivation and leadership
    1. Motivating crew members
    2. David Neeleman's ideas on leadership
  3. Organizational environment and human resources
    1. An organizational environment based on 4 main points
  4. Planning
  5. Decision making
  6. Group and communication
  7. Organizational structure, control and culture
  8. Conclusion

Abstract

jetblue is quickly becoming one of the best examples of a succeeding business because of excellent costumer service. David Neeleman, pronounced (Nee - Le - Man), has been able to build one of the top grossing airlines in just 6 short years. This airline has been built around the idea that the customer always comes first and that if you treat an employee well then they will perform better, this all stems from their values and ideas to "bring the humanity back to air travel". Although these are simple concepts Mr. Neeleman has been able to incorporate them so well in how he runs jetblue that now he is becoming a known expert on the subject. His employees are not called employees they are all "Crew-Members" from the pilot to the reservationists they are all referred to as crew-member.

His ideas of motivation and leadership are inspiring and his style is shown most directly by what he does for his crew-members. The organizational environment of jetblue is felt the minute you call 1-800-jetblue and the experience doesn't end until you leave one of the 77 Airbus A320 aircraft.

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About the author :

pencil image Tim N.  
Level :Advanced Study : Political science School/University : Western Govenors University