An overview of Kinetic Engineering Ltd & the Indian two wheeler industry

Type :

Indian project

Pages :

28 pages

Format :

.doc

Published date :

08/25/2009

Category :

Business & market

Sub category :

Business strategy

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Summary :

Introduction and automobile history
Invention
Origin of motor-scooters
Initial hits
Did you know
Major players in the two wheeler segment
1. Bajaj
2. TVS
3. Hero Motors
4. Hero Honda
5. Royal Enfield
Market share
Company profile
1. Key milestones in the history of Kinetic
2. Kinetic engineering limited
3. Kinetic motor company limited
4. Kinetic marketing and services
Achievements
Products
1. Motorcycles
2. Scooters
3. Scooterettes
4. Stepthrough
Product launch
1. Item specification
2. Comparison chart
Organisation structure
1. Leadership
2. Infrastructure and support
3. After sales service support
Organization structure
1. Marketing department
2. Market research
3. Marketing functions
4. Quality assurance
5. Service functions
Manufacturing and logistics department
1. Functions
Human resource department
1. The culture
2. Functions of HRM
3. Manpower planning
4. Recruitment and selection
5. Induction of the new employee
6. Performance appraisal
7. organization development
Industrial relations
Finance department
Internal audit
Books and budget
1. Books
2. Budget
3. Establishment
Methodology
1. Objectives of the launch as decided by the company
2. Advertising
3. Sales promotions
4. Personnel selling
Promotional activities carried out
1. Brand visibility promos
2. Bringing the new Zing 80 on the roads
Conclusion
Bibliography

Abstract

The Britannica Encyclopedia describes a motorcycle as a bicycle or tricycle propelled by an internal-combustion engine (or, less often, by an electric engine). The motors on mini bikes, scooters, and mopeds, or motorized velocipedes, are usually air-cooled and range from 25 to 250 cubic cm (1.5 to 15 cubic inches) in displacement; the multiple-cylinder motorcycles have displacements of more than 1300 cubic cm. The automobile was the reply to the 19th-century dream of self-propelling the horse-drawn carriage. Similarly, the invention of the motorcycle created the self-propelled bicycle. The first commercial design was a three-wheeler built by Edward Butler in Great Britain in 1884. This employed a horizontal single-cylinder gasoline engine mounted between two steerable front wheels and connected by a drive chain to the rear wheel.

The 1900s saw the conversion of many bicycles, or pedal cycles by adding small, centrally mounted spark ignition engines. There was then felt the need for reliable constructions. This led to road trial tests and competition between manufacturers. Tourist Trophy (TT) races were held on the Isle of Man in 1907 as reliability or endurance races. Such were the proving ground for many new ideas from early two-stroke-cycle designs to supercharged, multivalve engines mounted on aerodynamic, carbon-fiber reinforced bodywork.

two-wheelers owe their descent to the "safety" bicycle, i.e., bicycles with front and rear wheels of the same size, with a pedal crank mechanism to drive the rear wheel. Those bicycles, in turn descended from high-wheel bicycles. The high-wheelers descended from an early type of pushbike, without pedals, propelled by the rider's feet pushing against the ground. These appeared around 1800, used iron-banded wagon wheels, and were called "bone-crushers," both for their jarring ride, and their tendency to toss their riders.