An overview of the AT&T and Cingular merger and its potential future outcomes for both companies
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6 word format
document in English
business strategy
presentation
published 07/07/2008
review : Completed
level : Advanced
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Summary
Mergers between organizations often take place when it is financially or strategically advantageous for one or both organizations. While the ideal merger occurs when both organizations see the value of combining, even when the situation is ideal the end result can have a detrimental impact on the development of the merged organization. As such, mergers must take place in an environment that attempts to understand the problems that can arise when mergers occur. Further organizations must have a clear realization that the transition from single company to merged company carries with it a host of implications for future development.With the realization that mergers can carry with them a host of positive and negative benefits, there is a clear impetus to examine the contexts under which mergers take place. To this end, this investigation considers the recent merger that took place between AT&T and Cingular. Specifically, this investigation considers what problem prompted both organizations to consider a merger, whether or not a merger of the two organizations was the best decision for both and what outcomes can be expected as a result of the merger.
Table of Contents
- Introduction.
- AT&T and Cingular'An Overview of the Merger.
- Challenges of the Merger.
- Problems at Cingular.
- Was the Merger the Right Choice?
- Conclusion.
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