An overview of the Indian cigarette industry

Type :

Market study

Pages :

29 pages

Format :

.doc

Published date :

04/03/2009

Category :

Business & market

Sub category :

Business strategy

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Summary :

Introduction
Research objectives
Research methodology
An analysis of the cigarette industry in India
1. Consumer questionnaire analysis
2. Retailer questionnaire analysis
3. Objective wise analysis
Appendix
Recommendations
Bibliography
Conclusion

Abstract

The cigarette industry is one of the oldest industries in India (almost 100 years old). It is an important agro-based industry. It is highly labor intensive and provides livelihood to about thirty million people directly and indirectly. India's tobacco industry is one of the largest in the world, with India having the second largest area planted to tobacco leaf after China. Furthermore, India's production of leaf is only exceeded only by China and the USA. The tobacco industry in India is quite complex when compared to the nature of the industry in many other countries. The particular features that distinguish the indian industry are the existence of three district consumer markets for tobacco products, each of which comprises approximately one third of the national market for tobacco products. One a consumer market is formed by what is called the 'organized sector' and is based on filter tipped cigarettes; a second consumer market exists in what is called the 'unorganized sector' and this is for bidis; the third consumer market also exists in the 'unorganized sector' and this includes chewing tobacco, smokeless tobacco and a number of other forms of tobacco products.