Analyzing the financial aspects of planning a hotel
Synopsis abstract : «Introduction to hotel industry. Hotel industry and tourism. Contribution to foreign exchange. A home away from home. Hotel industry and employment. Introduction to tourism. Categorisation of hotels. Demand quantification. Technical details of...»
Determining the efficacy of training programs by establishing an appropriate evaluation procedure at hotels
Synopsis abstract : «Introduction. What is Human Resource (HR)?. What is Human Resource Development?. The features of Human Resource Management. What is Human Resource Planning?. Types of training methods. Evaluation of training. Training evaluation...»
Innovations in the restaurant business
Synopsis abstract : «Introduction. Objective of the study. Methodology of the study. An overview of service marketing. Concept. Positioning and differentiation. Summary. Branding of restaurants. Issues of branding services. A comprehensive study. Brand research and...»
A study on event management
Synopsis abstract : «Introduction. Opportunities in event management. Threats in event management. Role of advertising agencies in event management. Factors affecting the choice of event management firms and advertising agencies. Process of organizing an entertainment...»
Business analysis of Air Deccan (Now Kingfisher Red)
Synopsis abstract : «Introduction. Iindustries classified with service sector . Nationalization of airlines . Open-Sky Policy . Airport . Infrastructure . Classification. Early history. Top management. Product/service profile. Pre-flight service. In-flight...»
Foreign exchange market in India with NPR Finance Ltd
Synopsis abstract : «Introduction to the Foreign Exchange market. Introduction. History. Forex terms . Functions. Nature. Types. Limits. R.B.I. Guidelines to the Foreign Exchange Market. Current Guidelines. Latest Guidelines . Introduction to the NPR Finance...»
Evaluation of print media as a medium of advertising with respect to consumers and advertisers
Synopsis abstract : «Introduction . Scope of the study. Research methodology. Marketing strategies. The National Plan Strategy. The Key Market Plan Strategy. The Skin Plan Strategy . Media. Types of media. Difficulties in selecting media types. Industry profile of print...»
Evolution of mobile commerce
Synopsis abstract : «Introduction. M-commerce (mobile commerce) . Content delivery over wireless devices . Evolution of Mobile Commerce . Mobile commerce opportunities . The emerging mobile lifestyle. Moving to mobile . Beyond E-commerce. A generic model for mobile...»
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